6 Simple Ways to Increase Your Sales
One of the biggest challenges for any online business is getting site traffic to convert into revenue. Take a look at these six simple tips to help you guide visitors towards completing a purchase.
#1: Focus on the value prop - “What’s in it for me?”
Take Skylum’s new tool, Luminar 2018, for example. There’s nothing vague about what Luminar can do for its users. They know saving time is important to their audience so they put that front and center in their description of their product.
In just a few choice words, Skylum captured the powerful capabilities and time saving benefits its photo editing tool can offer. What more could you want?
FiveRiver provides another great example of a clear value prop. Tapping into the visual nature of our world, the tagline “Explain Yourself. Visually” works with a sentence-long explanation—still succinct and to the point—and an image of the software to show how it works at a glance.
#2. Let site visitors see it before they buy it.
Case in point: Nelio. They feature short videos that work in tandem with clear and concise copy to give a crystal-clear view of the benefits of the editorial content calendar for WordPress.
Another great example comes from Pixel Film Studios. They feature a short yet informative video next to a brief product description. The site visitor can quickly learn exactly what to expect from the editing tool, and they can make a purchase right away with the “ADD TO CART” button featured at the bottom of the description.
#3. Offer a free limited trial.
Don’t forget to test your limited trials. Play with the length of the trail, see if there is a change when you require a credit to sign up, and try offering full access rather than a limited set of features. And the most important rule of all is to make sure your ecommerce solution is ready to go when your customer is ready to convert to a paid subscription. This includes sending reminder emails before the trial is up so your customer knows when to be prepared to start the billing cycle.
#4. Showcase customer reviews and testimonials.
One good example is the way Antares presents their customer testimonials. A music software and plugin company, their website presents artists alongside their quotes. Each testimonial speaks to a specific product that Antares offers, and what makes it so great for the artist’s use case.
#5. Allow them to choose the solution that best fits their needs and budget.
#6. Offer a consistent line of communication with email.
It’s important to remember that these tactics aren’t the type of thing you can set and forget. You need to consistently test, analyze, and optimize these tactics to see an impact on your conversion rates.