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This article teaches you the difference between Stores and Storefronts.

Understanding the Difference Between Stores and Storefronts

FastSpring uses the terms "Store" and "Storefront" (among others) to refer to specific components of your account. Although the terms are similar, they have different meanings.


The highest-level grouping of settings and features in your FastSpring account. A Store has its own set of products, offers, and reports. It can contain any number of Storefronts.


A website or popup window hosted securely by FastSpring, to which you send customers for online transaction processing. Each Storefront can be used to sell any products in the Store. Each Storefront can have a unique look and feel (sometimes referred to as a "Theme").



A newly created FastSpring account comes with a Store already created for faster and easier setup. The Store incorporates your products, offers, and reports. You can have any number of Stores for your account, but many FastSpring clients find they only need a single Store. If you need to add additional Stores, please submit a support ticket for assistance.

If you are migrating from Classic Commerce to Contextual Commerce, your account will have a new Store added to the FastSpring App.

 When is it a good idea to create a new Store?

We usually encourage our clients to create different Stores for B2C and B2B products, different sets of products, or different access rights. There is no need to create a new Store for a different look and feel or a checkout flow. You can control all the visual aspects of the purchase process and customer experience via Storefronts.



As with a brick-and-mortar store, Storefronts give you a range of possibilities in grouping, presenting, and selling your products. The default Storefront is ready for use right from the start. You can easily customize a Storefront to resemble your website or tweak its behavior using a simple set of available adjustments. You can also create any number of Storefronts within a Store by either "copying" a Storefront or creating one from scratch.

For more information, see When Should You Use Multiple Storefronts?.

 What is a "path"?

Each Storefront is available by a direct link that consists of the domain containing your Store's base URL (often the same as your FastSpring company ID) and a "path." You can access your default Storefront via https:// base and all additional Storefronts add a "path" consisting of up to a few additional words.

For example, if your company name was "yourexamplestore", then a Storefront created for a holiday special might have a link of - in this case, "holiday" is considered a "path." For more information on linking to your Storefronts, see Linking to Your Storefronts.

In this example, the "holiday" Storefront might contain product variations with discounts created explicitly for this Storefront. Linking to this Storefront allows your visitors to purchase items with the discounts while your regular Storefront remains intact.

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