This article provides information on Subscription Reports.
Note About Exchange Rates
For example, suppose you had non-USD subscription transactions during August. If you run one of the following reports for August on the 7th of September and then again on the 8th of September, you might see different values for the month of August each day:
- Monthly Recurring Revenue
- Average MRR Per Subscription
- Lifetime Value
- Annual Run Rate
Monthly Recurring Revenue (MRR): Expected monthly recurring gross volume based on currently active subscriptions.
"Monthly recurring revenue" is revenue that a company can reliably predict, is stable, and is expected to occur regularly.
Average MRR Per Subscription: Monthly recurring revenue divided by Active subscriptions
Lifetime Value: Average Monthly recurring revenue per subscription divided by customer churn
Annual Run Rate: Monthly recurring revenue multiplied by 12
"Annual run rate" is an estimate of future income if the current revenue trend continues.
Active Subscriptions: Currently active subscriptions
Customer Churn: For each date in the selected date range: (deactivated subscriptions in the past 30 days) / (active customers from the prior month), multiplied by 100.
For example, suppose you run the report for the 1st of March through the 2nd of March. The churn report would not only include deactivations that occurred on the 1st of March or the 2nd of March. Instead, the churn calculation would as follows:
|On the 1st of March||On the 2nd of March|
|(Deactivations during (March 1 minus 30 days) through March 1)|
(Active subscriptions during (March 1 minus 60 days) through (March 1 minus 30 days))
|(Deactivations during (March 2 minus 30 days) through March 2)|
(Active subscriptions during (March 2 minus 60 days) through (March 2 minus 30 days))
New Subscriptions: Number of newly-created subscriptions (not including rebills) for the selected time frame.
Cancellations: Number of subscriptions that have been canceled during the selected time frame.
Upgrades: Number of subscription upgrades that have occurred during the selected time frame.
"Subscription upgrade" means a change to an existing subscription that results in a higher price. An upgrade can be a change to the subscribed product or a change to the quantity.
Downgrades: Number of subscription downgrades that have occurred during the selected time frame.
"Subscription downgrade" means a change to an existing subscription that results in a lower price. A downgrade can be a change to the subscribed product or a change to the quantity.