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Subscription Reports

Overview

This article provides information on Subscription Reports.

Overview

This article provides information on Subscription Reports.

 

 Note about exchange rates

Amounts for subscription transactions processed in non-USD currencies are converted to USD values at the time the report is run using current exchange / conversion rates. Because of variations in currency exchange rates, the amounts reported for a given period may vary somewhat from day to day. For example, if you had non-USD transactions during the month of August and you run the Monthly Recurring RevenueAverage MRR Per SubscriptionLifetime Value or Annual Run Rate report for August on the 7th of September and then again on the 8th of September, you might see different values for the month of August each day.

Monthly Recurring Revenue (MRR):  Expected monthly recurring gross volume based on currently active subscriptions.

“Monthly recurring revenue” is revenue that a company can reliably predict, is stable, and is expected to occur regularly.

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Average MRR Per Subscription:  Monthly recurring revenue divided by Active subscriptions

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Lifetime Value:  Average Monthly recurring revenue per subscription divided by customer churn

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Annual Run Rate:  Monthly recurring revenue multiplied by 12

“Annual run rate” is an estimate of future income if the current revenue trend continues.

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Active Subscriptions:  Currently active subscriptions

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Customer Churn:  For each date in the selected date range, (deactivated subscriptions in the past 30 days) / (active customers from the prior month), multiplied by 100.

For example, suppose you run the report for the 1st of March through the 2nd of March. The churn report would not  only include deactivations during the 1st of March to the 2nd of March.  Instead, the churn calculation would as follows:

On the 1st of MarchOn the 2nd of March
(Deactivations during (March 1 minus 30 days) through March 1)
divided by
(Active subscriptions during (March 1 minus 60 days) through (March 1 minus 30 days))
times 100
(Deactivations during (March 2 minus 30 days) through March 2)
divided by
(Active subscriptions during (March 2 minus 60 days) through (March 2 minus 30 days))
times 100



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New Subscriptions:  Number of newly-created subscriptions (not including rebillings) for the selected time frame.

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Cancellations:  Number of subscriptions that have been canceled during the selected time frame.

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Upgrades:  Number of subscription upgrades that have occurred during the selected time frame.

"Subscription upgrade" means a change to an existing subscription that results in a higher price. This can be a change to the subscribed product, or a change to the quantity.

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Downgrades:  Number of subscription downgrades that have occurred during the selected time frame.

"Subscription downgrade" means a change to an existing subscription that results in a lower price. This can be a change to the subscribed product, or a change to the quantity.

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