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Web Storefronts

Overview

This article explains how to set up and work with Web Storefronts.

A Web Storefront is a website hosted securely by FastSpring that displays your product information and allows customers to purchase your products. You can have as many Web Storefronts as you need in each Store. You can optionally customize each Web Storefront to look and feel different than the others.

 

Important Notes About Web Storefronts

 Note

Web Storefronts do not maintain customers' cart contents between sessions. If session persistence is critical to your implementation, consider using the Store Builder Library instead of a Web Storefront.

 Note

Each Store has a default Web Storefront that controls the appearance and styling of the Account Management site. You cannot change which Web Storefront is the default, but FastSpring can change it for you if need be.

 Note

Different web browsers have different options that must be set regarding the Content Security Policy. Since Web Storefronts set all of the various options (in support of various browsers), some browsers may show "errors" in the browser's console regarding unsupported commands. These "errors" are to be expected and should not cause any issues.

 

Pages of the Web Storefront

Each Web Storefront consists of several pages, though not all customers will see every page in the Storefront, depending on how they interact with the Storefront. The most commonly used pages in a Web Storefront include:

  • The Homepage, where your products are listed. Cross-sells, upsells, and product offers may be instantly displayed in-line once the customer clicks an item's "buy" button.
  • The Product Page, to which you can optionally link directly from your website. If your website has a product listing or catalog page, you may choose to link directly to the Product Page of your Web Storefront rather than the Homepage. The Product Page doesn't list all of your products; only one specific product and any cross-sells, upsells, or product options applicable. When the Product Page loads, the chosen product is already selected for purchase. Therefore, there's no need to click the product's "buy" button, and customers cannot remove the product. Customers can proceed directly to payment.
  • The Payment Information popup window, in which the customer enters payment details such as name, email address, and credit card details.
  • The Completion Page, which displays the order reference, your after-purchase instructions, and any fulfillment information upon completion of a successful purchase.

The following illustration is an example of the Home Page in a Web Storefront.

The following illustration is an example of a Completion Page.

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