Nelio Software and FastSpring: A Case Study

FastSpring has been key in Nelio Software’s ability to gain customers from more than 80 countries around the world.

Key Result
50% growth year over year.
Industry
Wordpress Plugins
Website
Nelio Software
Headquarters
Barcelona, Catalonia, Spain
“We have used FastSpring since the very early stages of our startup business in late 2013. FastSpring’s platform met our initial expectations and we are thrilled that it is fully capable of supporting our evolving business needs.”

Ruth Raventós, Co-founder, and CEO of Nelio Software

The Company

Nelio Software began its mission to create scalable services for millions of WordPress users around the world in 2013. After participating in the Barcelona Activa incubator program, Nelio Software has gone on to develop a suite of WordPress plugins featuring tools for A/B testing, an all-in-one content editorial calendar, and automated social media publishing. In addition to building powerful software to help WordPress users get the most out of their site, Nelio Software is very active in the WordPress Community and participates in local meetups, including the annual WordCamp Barcelona event.

The Challenge

The newly-formed SaaS business needed an efficient and scalable way to enable customers to purchase their products.

“We considered developing our own automatic payment system, but soon realized that it would require many hours of development that would be much better spent on developing products for our customers.”

When Nelio Software was ready to launch their powerful plugins to the global WordPress community, they realized they needed a trusted partner to manage their ecommerce. They had several requirements for their ecommerce experience, including:

  • A secure recurring billing experience for subscribers.
  • Multiple types of currencies and languages for their global customers.
  • The ability to offer multiple flexible subscription plans with discounts.

The Solution

Nelio chose FastSpring’s all-in-one platform to deliver a modern checkout for customers and manage the entire ecommerce process.

After a brief selection process, Nelio Software identified FastSpring as the optimal provider for their end-to-end ecommerce needs. Nelio Software selected FastSpring for the following reasons:

  • FastSpring enabled Nelio Software to expand their business globally without limitations due to currencies or languages.
  • FastSpring seamlessly integrates with Nelio Software’s WordPress site.
  • FastSpring’s platform supports multiple billing models and allowed Nelio Software to offer upgrades, cross-sells, and discounts.
  • FastSpring’s reliable back office management and secure global regulation compliance allowed Nelio Software to sell their software with confidence.

By outsourcing their ecommerce management to FastSpring, Nelio Software was able to focus on launching their first product without the need to raise any seed funding round for their business.

The Results

“You can’t just offer a great product to your customers without also providing a great shopping experience.”

With FastSpring powering their end-to-end ecommerce experience, Nelio has been able to gain customers from all around the world. And with every evolution of global taxes or regulations like GDPR and VAT, Nelio was spared the headache of maintaining compliance.

Nelio has enjoyed the ability to focus on growing their business, expanding their product offerings, and earning more revenue without the need to hire any accounting personnel. They are looking forward to continuing their success with FastSpring alongside them.

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