Best Practices

Is Your Online Store Ready for Black Friday and Cyber Monday?

You’ve built your online store, mapped out a marketing campaign, and planned your social media posts and emails. What could go wrong? Ask any customer support agent. We’ve seen the chaos and can share just how blue Black Friday can be for the unprepared online retailer.  It is early enough and easy enough to learn […]
Best Practices

5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

The end of the year is the perfect time to show appreciation for your existing customers in ways that build loyalty and boost sales. We asked five SaaS and software companies what they did for existing customers around the holidays. In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their […]
SaaS

4 Insights from Product-Led Growth Experts

During our visit to SaaStr Annual this year, I attended an excellent panel conversation with CMOs from Freshworks, Felicis Ventures, Twilio, and other leading SaaS companies about adding outbound sales to a product-led growth strategy.  From the conversations I’ve had with many FastSpring customers, I know this is an area many developers want to improve. […]

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