The FastSpring Blog

Affiliate Marketing

Lessons in Affiliate Marketing: Order Refunds, Action Locking, and Affiliate Action Reversals

Order refunds, action locking, and reversing affiliate commissions may not be the most exciting topics related to affiliate marketing. Still, they are essential components that help you better understand your program while minimizing the unnecessary commissions and fees that can be present if you avoid them. If you are not familiar with what each of […]

The FastSpring Blog

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Best Practices

Price Localization Guide: Global SaaS Growth at Every Stage

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services.

Anna Mroczkowski

Uncategorized

How to Shift Your Business to a Subscription Model

If you have a product or service that can be offered as a subscription, right now is the perfect time to make the transition. Not only will recurring revenue provide stability during uncertain economic times, but it can help increase profits … fast.

Eduardo Lopez

Affiliate Marketing

Lessons in Affiliate Marketing: Order Refunds, Action Locking, and Affiliate Action Reversals

Caitie Gonzalez

Checkout

Digital Wallet vs. Credit Card: What Payment Methods Should You Accept?

Remember when PayPal first came on the scene? Well, you might not because you were probably in high school … or maybe even elementary school. But 2000 was a big year for PayPal. In March of 2000, they hit 1 million users. Then by September of the same year, they reached 5 million users. Well, […]

Hamilton Kiah

Best Practices

FastSpring Resellers: New Look, More Features, Better Experience

Today we’re giving customers early access to our new Reseller store experience. It’s faster, easier to use, and has a modern look designed to make it easy to manage Resellers while still keeping all the elements that you love about the current experience. We’ve received lots of great feedback from many of you on areas […]

Eduardo Lopez

Uncategorized

How To Increase Awareness of Your Digital Product with a Promotional Offer

Humans like what’s familiar. They just do. More often than not, if a person has the choice between something that they’ve never heard of or something that they are familiar with, you can probably take a wild guess what they’re going to choose. Before you take it personally, remember, this particular bias is human nature. […]

Caitie Gonzalez

Best Practices

8 Strategies for Converting Free Trials Users into Paying Customers

Before you can convert free users into paying customers, you need to understand that most people don’t sign up for trials to check out your product. They sign up to see what kind of outcomes your product can produce for them. It’s very rare for someone to look at your product and think, “Wow, look […]

Caitie Gonzalez

Checkout

How to Use Average Order Value and Customer Lifetime Value to Increase Revenue

Every software company out there is looking for ways to maximize its profits. Sometimes it’s a matter of cutting back costs and running a leaner, more efficient machine. But sometimes maximizing profits is all about getting the most out of your existing sales.

Eduardo Lopez

Best Practices

Data Reveals How Long You Should Run Your Discount Campaign

There’s nothing like the word SALE! to get your blood pumping. Discounts are hard to resist and downright exciting. A recent survey found that as many as 80% of shoppers are willing to go out of their way for a deal, and a whopping 92% say they are always looking for a deal when they […]

Caitie Gonzalez

Best Practices

11 Slack Communities for SEOs and Digital Marketers (That You Should Join Today)

This article was originally published by Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords, and content. Visit https://ahrefs.com/ to learn more. The era of messaging apps is on the rise. Juniper research predicts a huge increase in the adoption of mobile messenger apps from 2.3 billion unique users in 2016 to 4.2 […]

FastSpring

Culture

International Women’s Day 2021: The Women of FastSpring Share Their Experiences Working in Tech

Tell me you’re a woman working in tech, without telling me you’re a woman working in tech. We’ll go first––only 5% of leadership roles within the tech industry are women. Historically the tech industry has struggled with gender diversity in the workplace. With high numbers of men in leadership positions and a lack of emphasis […]

Anna Mroczkowski

Best Practices

How Can a Bundle Pricing Strategy Help Your Software Business?

Bundle pricing is one of the most common pricing strategies out there: it’s used by almost every business in all industries. If you’ve ever subscribed to cable TV, gotten a mobile phone plan, or eaten at a fast-food restaurant, chances are you’ve purchased a product bundle. Product packages are effective because they give your customers […]

Hamilton Kiah

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Price Localization Guide: Global SaaS Growth at Every Stage

How to Shift Your Business to a Subscription Model

Lessons in Affiliate Marketing: Order Refunds, Action Locking, and Affiliate Action Reversals

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