The number of countries or regions that are big consumers of tech is growing. In emerging markets around the world, more and more residents are coming online and using smartphones. Alongside new users and better digital infrastructures comes higher spend.
Southeast Asia is becoming a hot new market for major tech companies to add their next regional headquarters, while United States venture firms are turning to South America for their next big investment.
FastSpring has a unique perspective on where people are buying software and signing up for subscriptions. Using a merchant of record model, we help over 3,500 SaaS and software companies sell around the world. And between 2019 and 2021, FastSpring processed tens of millions of transactions in over 200 countries or territories.
In this report, we’ll show you the top countries where we see the most sales year after year. Then we’ll highlight 25 countries and three regions with the highest growth rates of software and subscription sales — places where you can find new opportunities to increase revenue and brand awareness.
We’ll also give you tips on how to break into new markets.
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