Now, more than ever, companies need to actively seek out opportunities to grow their brand while cutting through the “noise” online. To do this, you need to find the best techniques that will work for your particular business.
For an ecommerce store owner, the differences between being unknown and becoming popular can depend on a multitude of factors. One of these factors is effective brand management. In this article, we will be looking at the more effective brand management techniques designed to help further spread the word about your ecommerce store and to drive even more business your way.
1. Focus on relationship marketing
The most important thing is to first establish a solid relationship with your audience. Gone are the days when all you had to do was sell, sell, sell. Businesses who are doing that are finding that their revenue is getting smaller every year, and their popularity depreciating. We live in a world where people are no longer afraid to speak their minds. This can be both good and bad, depending on which side of the divide you are on.
If you offer excellent services, amazing customer relationship management, deliver relevant information to your audience, or keep them entertained, your brand is bound to get more notice. This notice is courtesy of the huge “word of mouth” advertising that comes in the form of Twitter retweets, Facebook shares and likes, LinkedIn shares, Pinterest pins, Instagram likes, reviews on Yelp and related services, and so on.
However, if your service is subpar and your reputation is bad on the Internet, you can be sure that you will get a lot of negative “word of mouth” advertising. In order to get people to like your brand or business, start by building your relationship with them. Luckily, there are many free platforms out there that can help you take advantage of that.
2. Be creative with your engagements and social media activities
There are many reasons why people engage with some brands and don’t engage with others—even in the same industry. One of these reasons is that some brands are more approachable, fun, and know how to engage with their audience.
As an ecommerce store owner, it is imperative that you find ways to engage with your audience completely. If you do not have any idea where to start, look at what successful brands are currently doing and mirror their techniques. Better still, take their techniques, improve on them, and adapt them to your niche or market.
3. Make it easy to do business with you
A few years ago, doing business on the Internet, setting up an ecommerce store, advertising, and getting your own merchant account would have meant a lot of hard work. It would have meant months of searching for suppliers and waiting, only to get turned down because you’re a one-man business. In short, it was hard.
Now, you can have your ecommerce store set up within a week with the logistics, supplies, and payment processing all lined up. It is easier to measure your ROI, track your ads, monitor your conversion rates, have 99.9% uptime, and see where you are doing well.
Many buyers have been known to abandon their carts because the buy button did not work, there were limited payment options, or it was just too difficult to make a purchase. It is tragic when you put so much hard work into building your brand only to have something as “small” as limited payment options get in the way. Don’t be one of those companies. Make your ecommerce store experience flawless by signing up for FastSpring’s end-to-end ecommerce solution.