How to Sell Direct to Consumers: A Comprehensive Guide for Software Companies

By Hannah Juley

Estimated read time: 1 minute, 12 seconds

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products. It’s a win-win!

When you look at the ecommerce market as a whole, there has never been a better time to make a switch from marketplaces and app stores to a D2C business model. However, moving software sales to a D2C model takes careful planning. Your company will need to build a strategy geared towards the ecommerce market, solidify a plan for storing customer data, and determine a way to attract business through omni-marketing channels.

Our guide takes you through a comprehensive look into moving your company over to a D2C model. The guide will cover:

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Hannah Juley

Hannah is a recent graduate from UC-Santa Barbara. Her prior experience in marketing lead her to the FastSpring Marketing Coordinator role. Hannah assists with content, social media and department expenses. Outside of work, you can find her at the beach either playing volleyball or reading a book.

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