[Webinar] Closing the Subscription Loop: From Purchase to Licensing and Activation

Robirt Kong
By Robirt Kong

Estimated read time: 1 minute, 29 seconds

The way shoppers purchase software has evolved over the years. Obtaining the latest version of a product no longer requires a trip to your local computer store. Nowadays, users can comfortably sit back in their chairs and wait for their software to update over the internet.

As instant gratification becomes the norm, we can’t help but feel the effects in every single part of our lives—including in how we discover and purchase our favorite products online. Businesses are slowly moving away from physical software keys in much the same way today’s customers are transitioning from product ownership over to usage-based models.

However, if you think that the lack of a physical brick and mortar store is an excuse to overlook the checkout process, think again. Today’s customers continue to expect stellar shopping experiences regardless of whether they are shopping online or in person.

For businesses selling software or SaaS online, delighting customers with stellar experiences doesn’t just end at checkout. Consumers are expecting near-instant access to their software via email, license key, or instant file download experience. Making sure that you have a robust digital fulfillment process is essential in ensuring that your customers can quickly derive value from your services and become repeat customers.

Join FastSpring as we host David Rowley, Chief Revenue Officer at Nalpeiron, on July 18th to discover best practices to help you start monetizing your software online.

Webinar attendees will learn:

  • How to go from purchase to license activation within 10 seconds.
  • How to drive revenue and retention through subscription, consumption and a wide variety of other models.
  • How world-class software monetization is achievable out of the box with Zentitle and FastSpring.

Ready to see what world-class software monetization looks like? Click here to register for our webinar now!

Robirt Kong

Robirt is a recent graduate from U.C. Santa Barbara. After spending six months at FastSpring as an intern, Robirt joined the team full-time as a Digital Marketing Specialist. Robirt combines his interest in digital marketing strategy and analytics to assist the team in a variety of projects including Content, SEO, and Paid Media. Outside of work, you can find him spending time with friends, enjoying Downtown Santa Barbara, and learning how to program.
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