Lasta and FastSpring: A Case Study

Wellness app company Lasta experienced rapid international growth and gained a partnership for consistently running the business by switching to FastSpring.

Key Result

Rapid growth, international expansion, and a successful partnership for running the business consistently

Industry

Mobile Apps, Wellness

Headquarters

Raleigh, North Carolina

Lasta is a wellness app assistant designed to help users build sustainable healthy habits. With the goal of helping people all over the world to live better in their bodies, the Lasta app combines technology with science-proven nutrition and psychology approaches to help users reach their goals through habit changes.

Prior to partnering with FastSpring, the team at Lasta relied on a common payment services provider (PSP) for their payment processing needs. However, Lasta faced significant challenges when their PSP continually presented them with account issues without much explanation.

When the Lasta team tried to contact their PSP for answers and assistance, customer support was unresponsive and impersonal, leaving Lasta unable to resolve issues or understand the problem. This instability hindered their ability to scale and threatened their revenue streams.

Recognizing the need for a reliable and helpful billing partner, the Lasta team began exploring alternatives and connected with FastSpring.

After an insightful conversation with one of FastSpring’s payments experts, it was evident that besides the FastSpring team being helpful and communicative, the FastSpring platform also offered a reliable and straightforward solution to Lasta’s challenges, with the merchant of record model offering many more benefits than their previous PSP.

Partnering with FastSpring addressed several critical needs for Lasta:

Reliability: FastSpring provides a stable platform without the fear of unexpected account issues, which would allow Lasta to scale rapidly without limitations.
Tax Compliance: FastSpring handles all aspects of tax calculation and remittance, simplifying financial operations and ensuring compliance with global tax regulations.
Responsive Support: An award-winning support team is readily available and responsive, offering prompt assistance whenever needed.
Seamless Integration: The FastSpring platform would allow for easy integration with Lasta’s existing systems, minimizing implementation time and technical overhead.
User-Friendly Administration: FastSpring’s intuitive administration panel — equipped with comprehensive analytics — would enhance Lasta’s ability to monitor and manage sales performance effectively.
Expanded Payment Options: The inclusion of top global payment methods in 200+ regions in over 20 currencies — including PayPal as an additional payment method option, particularly important for the U.S. market — would improve the customer experience and broaden Lasta’s market reach.

Convinced by these benefits, Lasta decided to partner with FastSpring.

Within two weeks, they completed the integration and began processing new sales. The Lasta team was also pleased to observe that their checkout-to-sale conversion rates remained strong throughout the transition.

Since implementing FastSpring, Lasta has experienced:

Rapid Growth: Starting from scratch, they swiftly scaled their operations to achieve six-figure sales numbers, demonstrating significant growth within a short timeframe.
International Expansion: With FastSpring’s global capabilities, Lasta successfully expanded their sales into international markets, including Latin America and Europe.
Successful Partnership: The Lasta team is extremely satisfied in their partnership with FastSpring, which has provided the stability and support essential for their ongoing success.

While the Lasta team has seen many great sales metrics improvements since switching to FastSpring, they consider the most important improvement to be a very simple one: FastSpring has enabled them to run the business consistently, and if they need assistance, FastSpring is there to help.

Are you looking for a merchant of record that will partner with you to grow your business internationally? FastSpring provides an all-in-one payment platform for SaaS, software, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. Set up a demo or try it out for yourself.

Discover how FastSpring can transform your business. Start a free trial or schedule a demo to explore our global payments platform, subscription management, and tax compliance solutions.