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FastSpring’s Head of Gaming, Chip Thurston, joined the 2.5 Gamers podcast to discuss how recent Apple and Google rulings are changing the way publishers monetize their games.
One key takeaway: steering is no longer a theoretical concept — it’s already driving measurable revenue shifts. Publishers can now guide players from in-game offers to web stores, where they receive better value while studios keep more revenue. Even simple banners pointing to a web shop have been enough to move significant player spend off-platform.
Chip also previewed SteerSafe by FastSpring, a new solution designed to make this process seamless. Players can tap on an in-game item, complete checkout in seconds on the web, and return directly to the game — all while publishers benefit from secure, compliant transactions.
The momentum behind direct-to-consumer is clear. A recent FastSpring survey of over 100 senior gaming executives found that 57% already operate a web store, and of those who don’t, 60% plan to launch one within the next year
To read more key highlights from Chip’s interview or find more episodes, visit 2.5 Gamer’s channel.
Listen to or Watch the Full Episode
Below, check out Chip’s episode of the Player Driven podcast via YouTube, Apple Podcasts, or Spotify.
About Chip Thurston
Chip Thurston is the Head of Gaming at FastSpring. He leverages over a decade of gaming industry experience to help FastSpring’s game publishers define a best-in-class strategy to monetize and market their games direct to consumer.
About FastSpring
FastSpring is how gaming publishers sell in more places around the world. For nearly two decades, FastSpring has been a trusted payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time making great games! To learn more about how FastSpring supports game developers, visit fastspring.gg.
