You did it! You designed the perfect digital software, built a beautiful website, and have plans for marketing your new business. You even set up your social media profiles to build a loyal [...]

Software providers have been moving away from one-time downloads and toward a subscription business model for the past several years. This can be a win-win for both the seller and the [...]

Research shows that we judge websites just as we judge people: harshly and quickly. We all make snap judgments. It takes about 1/10th of a second to cobble together a first impression about a [...]

If the traffic to your SaaS site is slow, it’s time to consider two time-tested routes to a bigger audience: affiliate marketing and paid media. Both require a bit of relationship-building, but [...]