It almost seems like a vicious catch-22.
If software companies don’t allocate resources towards making it easier for customers to buy online, customers will get frustrated and abandon their shopping cart. But designing frictionless checkout experiences also takes up resources that could be spent on improving your product offerings—the main reason why customers are attracted to your store in the first place.
Luckily you don’t have to choose one over the other!
Successful software companies across the globe understand that partnering with a full-service ecommerce platform is the key to growing their business. Keep reading to find out why outsourcing your ecommerce can empower you to stay competitive in the global software marketplace.
Your customers are global, you need to adopt a mindset to match.
Ecommerce will continue to attract both domestic and international shoppers to your online store and your business needs to be prepared to exceed their expectations in order to win their business.
International shoppers expect personalized shopping experiences tailored to their geolocation—this means automatically localizing product information and pricing to display in your customers’ native language and local currencies. In fact, one study of 50 successful SaaS companies found that those with localized pricing outgrew their competitors by 30% or more.
Don’t fall behind the competition.
With new competitors constantly entering the space, the ecommerce landscape is pacing to become even more competitive with each passing day. To cement their position in today’s market, software companies must outpace the competition in both sales revenue and product innovation.
At its core, presenting localized checkout experiences is a conversion optimization strategy. Understanding the unique shopping preferences of your cross-border customers and meeting those expectations helps reduce cart abandonment by instilling greater trust in the checkout process. Automatically displaying pricing in your customer’s native currency sets clear expectations around the price of your company’s software and helps reduce knee-jerk reactions that may occur from unaccounted taxes or conversion fees.
Furthermore, accepting a variety of alternative payment methods on your site helps ensure that you’re maximizing every opportunity to grow your sales revenue. Customers are more likely to complete their purchase knowing that they can use their preferred payment method to complete their transactions online.
Ecommerce isn’t a set it and forget it kind of endeavor.
What many software companies quickly realize is that selling online isn’t as simple as it first appears. Being successful in ecommerce requires companies to stay on top of evolving consumer preferences, keep up with new legislation, and meticulously manage back-office operations.
Fortunately, that’s where a full-service solution, like FastSpring, can help. Not only will your software company be able to deliver a world-class ecommerce experience, but you’ll also be better prepared to manage the complexities of selling online.
Still on the fence about whether or not you need to outsource your ecommerce? Download our free ebook: 3 Reasons Why Now is the Time for Full-Service Ecommerce to learn the full benefits of partnering with a full-service ecommerce solution.