When you’re selling something online, every second—even every millisecond—matters. Load time is a critical factor for conversion, and a slow-loading checkout can decimate your revenue. According to Cloudflare data on website performance, a checkout that loads in 2.4 seconds converts at a 27% higher rate than the same page loading in 3.3 seconds, and 90% higher rate than one loading in 4 seconds Every second a buyer spends waiting—every extra second of friction—is a second they could be changing their mind.
Every company knows that friction is the enemy of conversion. A clunky, slow, or inconsistent checkout experience doesn’t just create a bad impression of your brand, it actively drives buyers away, leading to cart abandonment and lost revenue. In a global, mobile-first market, your checkout performance isn’t just a technical detail—it’s a critical component of your buyer experience and your bottom line.
The question is, does your payment partner treat checkout speed as the revenue-driver it is?
Our Obsession with Performance
At FastSpring, we’ve never settled for “good enough.” While other providers accept inconsistent checkout speeds as a standard trade-off of doing global business, we’re not content with less-than-optimal load times—regardless of region or device. That’s why we aim for a checkout load time of under three seconds for every user, everywhere in the world.
A single issue rarely causes slow checkout times; instead, it’s more like “death by a thousand cuts”—a multitude of small, seemingly minor inefficiencies that, when combined, add precious seconds to the checkout process.
FastSpring’s checkout infrastructure is optimized by:
- Intelligently Caching and Distributing Assets: We leverage a global Content Delivery Network (CDN) to deliver assets as close to your buyers as possible, dramatically reducing load times regardless of their location. Our team meticulously fine-tunes our CDN, changing caching rules to eliminate constant, unnecessary checks for new content. For users on a 3G network in Brazil as an example, this means their browser doesn’t have to re-validate every single image, shaving critical seconds off the checkout process.
- Running Processes in Parallel: Sequential operations can often create digital waiting lines. With FastSpring, these processes execute simultaneously, which significantly compresses the time it takes for the checkout to become fully interactive.
- Loading Smarter, Not Harder: Why load code for a payment method a customer isn’t even using? Our conditional loading for scripts, such as regional payment APIs, only run when explicitly needed. This optimized process improves performance for the vast majority of checkouts.
From Seconds to Milliseconds
FastSpring is obsessed with continually improving the checkout experience for our customers. We’ve gone from hitting our speed targets in some regions to exceeding them in nearly all of them. Today, we offer our fastest and most reliable performance ever. In fact, when compared to other payment partners, we offer the fastest-loading checkout on the market.
Recent engineering enhancements have delivered dramatic speed boosts in critical workflows for our partners. For one of the most common actions—adding a secure item to the cart—we’ve seen breathtaking results. And these aren’t just marginal improvements. We’ve shaved more than a full second off a critical step in the buying process, creating a faster, more seamless experience that secures revenue—and gets your customers back to work—or play—without delay.
Choose a Partner Who Engineers for Your Success
Connecting a buyer with the item, service, or subscription they want should be effortless. Don’t let a slow checkout experience cause them to trip at the finish line. A faster checkout leads directly to higher conversion, giving you an immediate lift in revenue without changing a single thing about your products.
FastSpring’s commitment to performance is the difference between a simple payment processor and a true revenue partner. We handle the complexities of global performance optimization so you can focus on creating and marketing great games and products.
Ready to build your business on a platform engineered for checkout speed and conversion?
Partner with FastSpring and ensure your checkout is as high-performance as your product. To learn more, schedule a conversation with our team or visit FastSpring.com.
