FastSpring: Our Evolution as a Full-Service Ecommerce Partner

Sarah Bottorff
By Sarah Bottorff

Estimated read time: 3 minutes, 42 seconds

FastSpring has been immersed in the ecommerce landscape for over a decade now, and in that time we have seen the evolution of how businesses sell digital products online first-hand. Long before FastSpring’s time, but especially since our genesis in 2005, selling digital products—like software, saas, digital downloads, and apps—has become more and more complicated.

The barrier to entry is fairly low so naturally, the competition is stiff. New companies are founded every day offering cutting-edge solutions, solving complex pain points, and promising to make life easier. Which is exciting!

But it also means software companies have to be laser-focused on building the products and solutions that consumers will love. And more often than not, companies have to out-innovate rapidly expanding competition while remaining lean and agile. It is no easy feat.

FastSpring has evolved alongside the ecommerce industry over the years. We have expanded our platform to include new features that help our customers sell more, stay lean, and compete big. Toward the end of last year, we embarked on a journey to better understand who we are as a company, as a solution, and how we are helping our customers achieve success.

We are More Than a Platform—FastSpring is a Full-Service Ecommerce Partner

Since our beginnings over a decade ago, part of our identity as a company has been to seek excellence and deliver a world-class ecommerce experience to our customers. We firmly believe we succeed when our customers succeed. We have gone above and beyond being a full-stack platform, an all-in-one solution, a merchant of record—we were, and are a full-service ecommerce solution.

We hear time and time again from our customers that what sets FastSpring apart is our commitment to partnering with them and investing in their growth and success. That starts with us working to provide valuable content, guides, whitepapers, webinars, and other resources to help software companies in their efforts to grow. It continues with our sales team who give our prospects the red carpet treatment through every step of the sales process and onboarding. It then goes to our award-winning customer success team who work hard every single day to keep our customers happy and successful. We then take input and suggestions from our customers to further improve our full-service offering. We are tenacious in driving results and seek excellence in everything we do.

The success of our customers is at the center of everything we do as a company—every employee, team, and department work together with passion and enthusiasm to provide a full-service ecommerce experience so our customers can focus on what they do best—building great software. This is why…

FastSpring is the Better Way to Grow

It’s Not Just Another Rebrand—it’s an Evolution

We experienced a lot of significant changes over the past year. We expanded our Santa Barbara headquarters, opened up an office in Amsterdam, and welcomed new members to the FastSpring executive team including our new CEO, David Nachman. It became clear to us that our current messaging and brand weren’t doing us justice, and so as an executive team, we agreed it was time for our brand to evolve.

We believe in staying true to our roots, however, we also need to embrace change and update the FastSpring brand to better represent who we are today and who we want to be tomorrow.

And so, the rebranding initiative was born.

This rebrand is more than just words, and it’s more than pretty images. It’s the beginning of an evolution of FastSpring. You’ll see a new logo, new website, colors, illustrations, and messaging. But it goes so much deeper than that. The effects of this rebrand will continue to trickle throughout the organization in everything we do and everything we stand for.

A Special Thanks to Our Customers

This rebrand simply wouldn’t be possible without the support of our amazing customers. We are working to put our best foot forward and build a brand that each and every one of our customers is proud to partner with. It is thanks to your valuable feedback that we are able to make the changes we have made today, and the changes we will continue to make as your full-service ecommerce partner.

I look forward to this exciting new chapter of growth for FastSpring, and I am so glad to have our customers, partners, and employees along for the ride.

Sarah Bottorff

Sarah leads the FastSpring marketing team and focuses on the marketing strategies and programs that drive brand awareness and demand for FastSpring. Prior to joining FastSpring, Sarah has held multiple roles in both Marketing and Client Development in both B2B and B2C focused companies. When not in the office, you can find Sarah in the yoga studio or on an exotic travel adventure with her family.
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