FastSpring was recently the Platinum sponsor at Pocket Gamer Connects Helsinki 2025!
As part of our participation in the event, gaming experts from FastSpring took part in multiple talks on the importance — and recent industry growth — of D2C and web store adoption.
Check out the video and recaps below for more info on our chats, “Surprising Drivers for D2C Adoption and Success,” and “How to Encourage Players to Utilise Your Web Stores.”
FastSpring is how gaming publishers sell in more places around the world. For over two decades, FastSpring has been a trusted payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time making great games! To learn more about how FastSpring supports game developers, visit fastspring.gg.
Fireside Chat: Surprising Drivers for D2C Adoption and Success
As part of the Webstore Wizardry track, FastSpring’s Head of Gaming Chip Thurston joined Keywords Studios’ Head of Global Player Engagement Solutions Peter Gerson to discuss what’s driving unprecedented growth in direct-to-consumer monetization.
This talk centered around the findings of a targeted survey FastSpring ran asking over 100 gaming industry leaders what they’re doing regarding D2C (and if they’re not doing it, what they’re planning).
Check out Chip and Peter’s discussion and additional insights in this video:
Read the survey results in detail here.
Panel: How to Encourage Players to Utilise Your Web Stores
Also in the Webstore Wizardry track, FastSpring’s Sales Team Lead for EMEA Tony Markov joined a panel of other experts that discussed some of the most effective ways to motivate players to use web stores more.
The panel also included Chloe Cave (Head of Growth at NEON), Gustav Pastucha (Strategic Partnerships at Pixel Federation), Archie Stonehill (Chief Growth Officer at Stash.gg), and Ioannis Lefkaditis (General Manager at Yodo1 Games), with the panel moderated by Charlie Scowen (Events Content Coordinator at Steel Media)
Panelists answered questions including:
- What data are gaming partners such as FastSpring, NEON, and Stash seeing around D2C?
- What are game developers and publishers seeing on their side?
- Are enough developers taking advantage of webstores, and for those that aren’t, why aren’t they?
- What are panelists doing to educate developers who are unsure about setting up web shops?
- What is the cost of setting up a web store or working with a partner?
- What methods can you use to get players to spend (such as promotions, daily/weekly/monthly offers, or personalized offers)? Are there any particular rules that are different from app stores?
- An audience question around the size of the gaming industry and expected industry growth overall.
You can view the full the panel discussion on YouTube.
Partner With FastSpring to Monetize Your Web Store
FastSpring is how gaming publishers sell in more places around the world. For over two decades, FastSpring has been a trusted payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you.
FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time making great games!
To learn more about how FastSpring supports game developers, visit fastspring.gg.
Ready to see more now? Schedule a personal demo with one of our experts, or sign up to check out our platform for yourself.
