One of the most significant causes of abandoned digital product purchases is friction within the checkout process. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue. That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer. This index examined the checkout processes of 266 B2B and B2C ecommerce sites across 12 industries operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.
Highlights from the Cross-Border Merchant Friction Index
Some highlights from the index include:
- What the top 20 sites examined do better in their checkouts
- Where B2B differs from B2C for the user
- Checkout features that will drive your conversions
How to Utilize the Merchant Friction Index
This resource is helpful if your business is trying to reduce consumer friction in your checkout process for international ecommerce purchases of digital products. PYMNTS surveyed the checkout processes of 266 leading ecommerce sites across 31 countries and 12 segments, focusing on the 41 key features that enhance consumers’ online purchasing experience.
Discover how reducing friction in your checkout process can drive your conversions on your site, and improve the overall customer experience.
To download the Cross-Border Merchant Friction Index, click here!