The PYMNTS Cross-Border Merchant Friction Index 2020

By Hannah Juley

Estimated read time: 1 minute, 6 seconds

One of the most significant causes of abandoned digital product purchases is friction within the checkout process. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue. That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer. This index examined the checkout processes of 266 B2B and B2C ecommerce sites across 12 industries operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

Highlights from the Cross-Border Merchant Friction Index

Some highlights from the index include:

How to Utilize the Merchant Friction Index

This resource is helpful if your business is trying to reduce consumer friction in your checkout process for international ecommerce purchases of digital products. PYMNTS surveyed the checkout processes of 266 leading ecommerce sites across 31 countries and 12 segments, focusing on the 41 key features that enhance consumers’ online purchasing experience.

Discover how reducing friction in your checkout process can drive your conversions on your site, and improve the overall customer experience.

To download the Cross-Border Merchant Friction Index, click here!

Hannah Juley

Hannah is a recent graduate from UC-Santa Barbara. Her prior experience in marketing lead her to the FastSpring Marketing Coordinator role. Hannah assists with content, social media and department expenses. Outside of work, you can find her at the beach either playing volleyball or reading a book.

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