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With consumers being inundated with information at every stage of the sales funnel, today’s shoppers have learned to be highly selective of what they give their attention to.
For software and SaaS companies across the globe, the next challenge after creating an amazing product is to devise effective strategies to increase sales. The most successful companies understand that the secret to standing out in this highly competitive market involves a two-pronged approach.
Not only do companies have to identify the right customers to target, but they must also create experiences that customers naturally want to pay attention to.
This is why we’ve partnered with TechSmith, a global leader in screen recording and screen capture software, to host a webinar showcasing the value of using video to increase customer engagement and boost conversion rates.
Webinar attendees learned:
- Why videos are so effective at growing awareness and attracting qualified leads.
- Proven strategies for guiding customers through the entire sales funnel.
- How to use FastSpring’s full-service ecommerce solution to create easy checkout experiences that help customers make a purchase.
In case you missed it, check out the highlights and the full recording below!