LinkSquares created strategic pricing that allows prospects to grow effectively over time with the company. This allowed them to test the market and figure out what resonated best with prospects. These complex conversations would take place verbally, over Zoom meetings, and followed up with an email summary to ensure both parties understood what was discussed.
How they delivered their proposals:
Emails would be sent providing an extremely in-depth explanation of how the pricing works to create it as a reference piece to help prospects understand all the aspects correctly. Then, prospects could contact the sales reps for adjustments and further questions.
“[Interactive Quotes] provided us with a framework to test pricing more effectively, and it allows for a really smooth conversation with prospects.”
LinkSquares switched from communicating pricing adjustments over email to using FastSpring Interactive Quotes.
Now prospects can confidently and independently experiment with pricing options and packages. Sales reps are using insights and analytics from the prospect’s experimentation to inform follow-up strategies. This creates a much more efficient back and forth, resulting in more transparent conversations with prospects.
Now during product demonstrations, LinkSquares incorporates Interactive Quotes into their call by sharing the screen and interacting with pricing live with their prospects. This shows very clearly factors that affect price while maintaining a professional, structured conversation. Interactive Quotes displays all the information visually for sales reps while they explain it, and then a link to the same page is provided to prospects following the conversation so they can navigate pricing themselves.
We’ll dig in to your current sales strategy and identify how you can increase your deal velocity with Interactive Live Quotes.