![[Customer Story] Why TestDome Considers FastSpring a Real Partner](https://fastspring.com/wp-content/themes/fastspring-bamboo/images/promotional/2023/FastSpring-TestDome-blog-thumbnail.jpg)
FastSpring is proud to announce a partnership with Nexus, a leading platform for supporting content creators and monetizing games, where both companies have joined forces in order to help game publishers materially grow profits with their own creator-powered, custom designed, and hosted web shops.
The companies have integrated FastSpring’s global localized payments and compliance platform with Nexus’ industry leading creator-powered web shops. Publishers and Studios are able to get a custom designed web shop optimized specifically for their players by a team of D2C gaming ecommerce and marketing experts.
“Unlike DIY web shop wizards where the publisher does all the work, our partnership with Nexus delivers a done-for-you player optimized web shop all backed by FastSpring’s 20 years of experience in global D2C payments and compliance.” said Chip Thurston, Head of Gaming at FastSpring.
FastSpring continues to support game publishers across many different types of custom web shop architectures, but we are excited for this partnership with Nexus as a way for mid-market game publishers in particular to get to market faster and succeed with D2C.
The 3 Things Publishers Need to Succeed With D2C
With mobile marketplace fees as high as 30%, it’s no surprise that many game publishers are attracted to D2C as a way to increase profitability and establish lasting and direct relationships with players, but in order to succeed with D2C publishers need to deliver 3 key things.
- A global payments & compliance orchestration platform that will allow your players to transact in the currencies and local payment methods that work best for them.
- A fast, scaleable, and secure player-experience optimized web shop.
- Effective ways to market web shops outside of games to avoid violating anti-steering rules in mobile marketplaces.
FastSpring and Nexus’ partnership aims to help publishers succeed at all 3 core pillars of success by providing a combination of done-for-you services, creator-powered web shops, and the benefits of offloading payments and compliance to a partner with 20 years of experience in D2C.
Global Payments and Compliance
The first pillar of succeeding in D2C is the ability to collect payments worldwide while complying with global tax and privacy regulations.
FastSpring’s fully compliant payments and checkout experience integrated into Nexus web shops offers publishers support for top payment methods in 200+ regions, over 20 currencies, advanced gaming fraud prevention, language localization, and more. Additionally, because FastSpring offers a “Merchant of Record” model, 100% of global sales tax and VAT responsibility is offloaded to FastSpring. This means that publishers using FastSpring and Nexus can enjoy a world-class payments and compliance orchestration platform while offloading all the hard parts of monetizing your games D2C.
Player-Experience Optimized Web Shop
The second pillar for successful D2C monetization is to create a beautiful web shop that’s optimized for a seamless player experience. The challenge? Actually making the time to develop a bespoke web shop that’s not only easy to access for players, but also takes care of fulfilling in-game purchases to their accounts. Many publishers simply don’t have the time or expertise to build and manage a web shop even with a DIY wizard while also building their games.
Nexus’ done-for-you approach to designing a custom web shop now comes pre-configured with FastSpring payments to make it easier than ever to launch a high-converting and compliant web shop that gives you increased margins, better user acquisition, and improved player retention. By combining Nexus’s deep experience in building optimized web shops with built-in creator support and FastSpring’s expertise in global payments and compliance, publishers and studios receive a powerful platform that supports both D2C and Support-a-Creator campaigns to fuel your D2C profits.
Effective Ways to Market Web Shops Outside of Games
The third pillar of successful D2C monetization is the ability to consistently drive players to the web shop. Due to “steering” restrictions from platforms like Apple and Google, publishers are limited in how they promote their D2C channel within the game. Thus, marketing the D2C channel to players outside the game is essential.
As the leading Support-a-Creator platform, Nexus assists publishers and studios in driving web shop traffic through dynamic, revenue-share-based partnerships with content creators. This performance-based marketing solution allows publishers to promote their web shop and pay only when content creators generate sales. These creator programs boost revenue and increase free-to-paid conversions, player engagement, and retention.
Delivering the 3 Pillars of D2C Success
FastSpring and Nexus are proud to bring this integration and partnership to market to address the 3 pillars of success with D2C for game publishers. For more information on adopting D2C with FastSpring and Nexus or by using FastSpring on your own custom web shop using our modern Javascript Store Builder Library, please visit https://fastspring.com/request-demo/.
