[Latest Release] Newsletter Signup for Integrated Email Campaign Management

September 14th, 2010
Estimated read time: 2 minutes, 18 seconds

Are you looking to easily add a new customer to your newsletter subscriber list right at the point of sale? FastSpring recently integrated the Mailchimp email list sign up functionality to do just that. This was a request we were seeing from our customers, and we responded.

When your customers order through FastSpring, they have the option to sign up for your newsletter or mailing list within the order flow itself. Keeping an open line of communication between your company and your customers can keep them up to date on your latest product offerings, special discounts/coupons/promotions to save them money and increase your revenue, and other information about your product or service that may be relevant to them. Managing lists and campaigns internally can be a pain, and outsourcing this function makes things easier.

Now FastSpring vendors can enjoy a seamless way to send emails to customers and/or newsletter subscribers without the hassle of having to resort to manual unsubscribes, multiple data dumps and repeated bulk uploads. Your subscriber list is always up to date and ready for your next communication.

FastSpring’s Mailchimp integration allows vendors to work with a mail subscription and campaign management service that has an open API and includes integration with a wealth of applications, blogging platforms and content management systems, such as Salesforce.com, WordPress, Magento, and Drupal. That means that the sources of signup can be highly diversified—but what better place to conduct newsletter signups than when an individual has made the leap from potential to an actual customer?

There is no charge for sending up to 3,000 emails per month to your customers. Through this partnership, you will be able to build and manage your email list, design email campaigns professionally, conduct A/B split testing, track your results and act on detailed analytics related to your email campaigns.

Mailchimp provides a wealth of sophisticated templates, file hosting, image galleries, and a cool feature that generates screenshots of your email in all of the major email clients and mobile devices. Bulletproof HTML email design is an art and science unto itself, so these tools will please vendors concerned with professional quality in customer communications.

On the subscriber management side, Mailchimp offers autoresponders, group adds, a best-practice double opt-in process, a subscriber preference center where users can update their contact information, one-click unsubscribe, and automatic bounce cleaning.

On the social media front, Mailchimp has integrated with Twitter to track all tweets and retweets about your email campaigns, and this is just the start of the service’s overall tracking capabilities, which include Google Analytics integration, data export, and granular reporting by subscriber on user actions taken on received emails.

We hope you enjoy the fruits of this new email list/campaign marketing partnership!

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