FastSpring’s Head of Gaming Chip Thurston returned to the two & a half gamer’s podcast to discuss all the latest news and trends in direct-to-consumer monetization around the world.
In particular, they discuss how steering is still allowed in the U.S., and there are no fees (for now). But that window is closing.
Just a few of the other highlights of their discussion include:
- Japan’s 15%-20% platform fees.
- Brazil joining the party.
- Apple’s 7-day attribution window.
- Google’s 24-hour window.
- Why this might actually increase D2C adoption.
- How to treat web shops like ecommerce brands.
- Why hybrid monetization is the real play.
And so much more!
Listen to or Watch the Full Episode
Watch below or find the podcast on your favorite podcast service:
About Chip Thurston
Chip Thurston is the Head of Gaming at FastSpring. He leverages over a decade of gaming industry experience to help FastSpring’s game publishers define a best-in-class strategy to monetize and market their games direct to consumer.
About FastSpring
FastSpring is how gaming publishers sell in more places around the world. For over two decades, FastSpring has been a trusted payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time making great games! To learn more about how FastSpring supports game developers, visit fastspring.gg.
