Buyer Support
Seller Support
To discuss some key findings from our upcoming annual D2C survey report, Chip Thurston returned to the Two and a Half Gamers podcast recently.
What was one of the biggest takeaways? While 59% of mobile gaming studios now have a web store, the 41% who don’t are held back by three misconceptions that are all out of date.
Additionally, the No. 1 reason studios adopt D2C isn’t profit.
The hosts and Chip get into a full breakdown of FastSpring’s 2026 D2C survey, including:
- The full list of reasons why game publishers adopt D2C.
- Unpacking why web-store adoption barely moved year-over-year (57% to 59%) despite 60% of holdouts planning to develop it by now.
- The three “reasons not to adopt” for those that haven’t yet, and why they’re misconceptions.
- A very fun segment in which co-host Felix frames a “how many ping-pong balls fit in a 747” Google-interview-style question: Of Apple’s $52.5B gaming revenue last year, how much did D2C capture? (The group triangulates the answer live using survey data.)
To get the answers and more, check out the video below, or find it on your favorite podcast service.
Listen to or Watch the Full Episode
Watch below or find the podcast on your favorite podcast service:
About Chip Thurston
Chip Thurston is the Head of Gaming at FastSpring. He leverages over a decade of gaming industry experience to help FastSpring’s game publishers define a best-in-class strategy to monetize and market their games direct to consumers.
About FastSpring
FastSpring is how gaming publishers sell in more places around the world. For over two decades, FastSpring has been a trusted payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time making great games! To learn more about how FastSpring supports game developers, visit fastspring.gg.
