Estimated read time: 2 minutes, 6 seconds

The FastSpring team was proud to sponsor Pocket Gamer Connects San Francisco during a very eventful week of gaming conferences. Our Head of Gaming Chip Thurston was on site to deliver a presentation that helps clear up a few things about how mobile game publishers can market their D2C web shops.

Note: A major U.S. court ruling was released on April 30, 2025, with a judge declaring that Apple’s anti-steering policies for purchases outside of apps are anticompetitive and were to be discontinued immediately. This presentation was given before the April 30 ruling. The situation continues to develop; for more, follow our Industry News posts or sign up for our newsletter using the form on the right side of this page. 

Jump to video.

Thanks to years of working for major mobile publishers, Chip knows firsthand what it’s like to refine D2C marketing and monetization strategies — and he knows the impact a web store can have on a game if it’s marketed properly. 

Check out the video below to learn:

  • Why discussion around D2C marketing often starts with “the first rule about web shops is that you don’t talk about web shops.” 
  • What is known about what mobile game and app publishers can and can’t do when marketing web stores.
  • Some of the specific nuances of D2C marketing, including how publishers can reach their players, what publishers can say, and where they can land their players. 
  • What specific use cases can teach us, such as driving web portal traffic with free daily claims.

Not sure how to get started with a web shop? FastSpring has recently partnered with Nexus to make web shops easier than ever. Learn more about Nexus’s game-optimized web shops with FastSpring payments and tax compliance here.

The Nuances of Marketing a D2C Web Store

Monetize Your Game With FastSpring

FastSpring is how gaming publishers sell in more places around the world. For two decades, FastSpring has been a trusted payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. 

Spend less time managing your payments and compliance and more time making great games! To learn more about how FastSpring supports game developers, visit fastspring.gg/.

Katie Stephan
Katie Stephan Author
Katie Stephan is the Senior Content Strategist at FastSpring. Besides her extensive marketing experience, she has an MFA in creative nonfiction writing and has served her local communities as a college writing instructor.
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