How WordPress is Powering Businesses Around the World

Caitie Gonzalez

Estimated read time: 3 minutes, 2 seconds

Since their start in 2003, WordPress has become the leading content management system for individuals and businesses alike. In fact, WordPress currently runs 31% of all websites around the world. Odds are some of your favorite sites on the internet are powered by WordPress.

The open-source, community-driven culture of WordPress makes it a natural fit for all technical skill levels and use cases. And for that reason startups, small businesses, and enterprise brands all turn to WordPress to power their websites.

So, why do businesses choose WordPress?

WordPress is the trusted partner of bloggers, non-profit organizations, businesses and more around the world. It is a powerful tool for businesses to build and maintain their website presence. The masses turn to WordPress for their site needs for a variety of reasons, including:

Accessibility

WordPress is designed to be as inclusive as possible. Anyone regardless of ability has the tools they need to publish content, build a website, or create an application with WordPress.

Performance

No matter where your visitors are around the world, when they are visiting, or the devices they are using, WordPress technology enables you to provide an optimal experience every time.

Security

The WordPress Security Team is focused on identifying and resolving security issues in the software while also recommending security best practices. This dedication to security makes WordPress a trusted choice for running a website.

How to build a business site using WordPress.

Regardless of the type of business, WordPress is ready to go out of the box and is fully customizable.

  1. Make it your own. Design your own unique theme or choose from an almost infinite number of high-quality themes from the community. You can showcase photos, videos, and more with WordPress’ flexible storage. And you update and view your site seamless from any device while making updates on-the-go.
  2. Create original content. WordPress makes it easy to add interesting and educational content to your site. A dedicated blog is a great place to start.
  3. Set up your shop. Create a dedicated store on your site and accept payments using a combination of WordPress tools and multiple third-party plugins.
  4. Build your audience. Connect your site to marketing tools for search, social media, paid advertising, and more. The more visitors you drive to your site, the more opportunity you have to increase sales.

Why most businesses struggle to grow on WordPress.

The most important focus for any business is their ecommerce. How do you sell your product or service on your WordPress site? There are many third-party plugins that act as point solutions for every aspect of the ecommerce experience.

However, businesses quickly find that they are spending increasing amounts of time and resources managing a growing list of disjointed solutions via plugins. These competing tools and solutions take away your focus from growing your business and building new products and services to delight customers around the world.

Instead of investing more and more resources into a variety of plugins, your business needs an all-encompassing ecommerce solution that enables them to scale quickly and intelligently.

Introducing the FastSpring plugin for WordPress.

FastSpring’s plugin for WordPress allows businesses to take control of their ecommerce experience and scale their business globally. What used to take days, weeks, or even months of dev resources can now be done within a few hours and with minimal dev support.

The FastSpring plugin is fast, modern, and works seamlessly with your WordPress site. Our plugin eliminates the need for WordPress users to piece together multiple point solutions to power their ecommerce store on WordPress.

Ready to grow your business? Contact our sales team today to get a personalized demo of the FastSpring plugin.

Caitie Gonzalez

Caitie’s background in social media and content marketing combined with her creative nature led her to a career in content creation. Caitie has experience in creating content for social media, blogs, websites, and video. When Caitie isn’t busy creating educational and entertaining content, you can find her walking her dog, watching movies, and playing video games.
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