inMusic and FastSpring: A Case Study

inMusic reduced cart abandonment by 30% and grew sales by an additional 30%.

Key Result

30% increase in conversions within first month

Industry

Audio Software

Headquarters

Cumberland, Rhode Island

The Company

inMusic is a leader in the audio software industry. It is comprised of an elite family of hardware and software companies. While maintaining unique brand identities, each of inMusicʼs companies is dedicated to creating cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.

“Thanks to FastSpring’s ability to localize payments, customers are now seeing the price presented in their own currency, with clear information about the prevailing rate of Taxation. This has inspired buyer confidence, significantly reducing our cart abandonment rate by 30%.”

Simon Bangs, Global Brand Manager

The Challenge

A complicated ecommerce platform, high operation costs, and disjointed payment experience were holding inMusic back from their revenue potential.

inMusic pushes the boundaries of innovative audio solutions, but their ecommerce platform was unable to account for their growing business needs.

  • Costly and inefficient file management. inMusic’s previous ecommerce platform was not capable of managing file fulfillment efficiently.
  • Limited customization capabilities. inMusic was not able to offer a consistent or optimized branded checkout experience with their previous ecommerce platform.
  • High operating costs. inMusic experienced complicated operations, which increased their internal costs and lengthened the customer support wait time.
  • Limited online payment options. inMusic was ready to expand into a global market. However, their ecommerce solution did not offer several electronic payment options that would allow international customers to pay for inMusic’s digital products and services.

The Solution

inMusic adopted a comprehensive and agile ecommerce solution to drive more sales and encourage internal growth.

inMusic realized they needed a comprehensive and agile ecommerce solution to drive more online sales and encourage international growth. They chose FastSpring to deliver a consistent and successful payment experience for their business. They focused on providing multiple ways for their international audience to pay for their digital products and services.

The FastSpring platform is capable of handling multiple forms of electronic payments—including credit cards, wire transfers, and alternative options—in a variety of languages in order to deliver localized experiences to consumers around the globe. inMusic accessed all of these powerful and intelligent payment features without any additional fees or set up. Everything in the FastSpring platform comes built-in.

The Results

With FastSpring, inMusic has revolutionized their front- and back-end ecommerce experience. A new user-friendly checkout process increased conversions by 30% within the first month of use.

FastSpring’s payment solution enabled localized payment options that improved conversions in the EU market. Optimized file management and fulfillment led to increased customer satisfaction and a significant decrease in refunds.

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