Steinberg and FastSpring: A Case Study

At short notice, sound editing and production technology company Steinberg was quickly onboarded by FastSpring and experienced excellent support from throughout the FastSpring organization.

Key Result
Fast, 1-month onboarding, and great support across the whole FastSpring team
Industry
Sound Technology
Website
https://www.steinberg.net/
Headquarters
Hamburg, Germany
“We were able to connect FastSpring to our Steinberg systems very easily, so our Online Shop was running again in no time. We had such great support from all FastSpring employees in this challenging time.”

Jonas Baumbach, Head of Digital, Steinberg

The Company

Steinberg is a world-leading sound technology company that has a history dating back to 1984. They create flexible yet powerful audio software for a wide range of users — from aspiring musicians to experienced sound design, engineering, and production professionals — and support them with top-notch apps, software, hardware, sounds, and tutorials. Steinberg’s goal is to set themselves apart as the best in their industry by taking a holistic approach, delivering a product portfolio that services music production throughout the entire workflow.

The Challenge

After years of working together, Steinberg’s previous payment processor unexpectedly shut down, and the Steinberg team suddenly found themselves in a bind. Their previous provider abruptly stopped processing transactions altogether, leaving Steinberg unable to accept any online sales and costing them a lot of money.

As they continued to rack up lost sales, the situation was urgent for Steinberg. They needed to find a new provider — and get fully set up and onboarded with that provider — as soon as possible.

Steinberg was very familiar with FastSpring, as they had conducted an exhaustive evaluation of leading merchant of record providers several years back and shortlisted FastSpring as the only provider for further evaluation. They weren’t ready to make the switch to a new provider at that time, but FastSpring was their first choice to help them re-platform and stand up a new ecommerce store.

The Solution

Steinberg worked with our highly efficient sales engineering team to implement their FastSpring solution, while our customer success team worked on onboarding Steinberg prior to their official launch. Using FastSpring’s pre-built web storefront solution together with our extensive and flexible FastSpring API and webhook features, Steinberg was able to connect FastSpring to their existing systems very easily to get the online shop running again in no time.

The implementation team proactively identified a few unique challenges that Steinberg’s store would require and worked with FastSpring’s engineering department to keep the implementation moving.

The Results

In just four short weeks, Steinberg’s new online shop was up and running again, a monumental feat for an operation of their size. This spin-up time was even more crucial because it allowed Steinberg to get back online in time for the big product launch they’d been planning (a new version of their flagship software product, Cubase). This was a huge win for the company from a commercial standpoint.

Aside from the speed of implementation, Steinberg raved about the onboarding experience and FastSpring’s award-winning support. FastSpring was able to offer them a positive experience overall, during a very challenging time, with “great support from all FastSpring employees.”

With their new online store processing transactions again — and thanks to FastSpring’s capable and easy-to-use technical features with strong documentation — the Steinberg team has “so many new possibilities to make our online shop and the shopping experience even better.”

 

Are you looking for a merchant of record that will partner with you to grow your business internationally? FastSpring is a merchant of record that provides an all-in-one payment platform for SaaS, software, and digital goods businesses, including VAT and sales tax management, payment localization, and award-winning consumer support. Set up a demo or try it out for yourself.

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