Majority Utilize a Product-Led Growth Strategy
Product-led growth (PLG) strategies are common-place among best-in-class SaaS companies, with 78% promoting either a free plan or a free trial.
Forty-eight percent offer an always-free plan, whether it’s to single users or smaller teams, or with limited usage or features. Only 26% of this segment encourage all users to start with the free plan option.
Although we suspect that a higher number of companies utilize a free trial, only 26% clearly promote it on their pricing page. It’s also often difficult to see how long the trial lasts.
Unclear Sales Processes
Even on best-in-class pricing and contact pages, it can be difficult to understand the sales process, especially for enterprise-level sales.
Twenty-two percent of the pricing pages use “Get Started” as the CTA for their medium tiers, and 50% use a version of “Contact Sales” for their enterprise-level tier. Even if you click on one of the buttons, it’s often not clear what you’re signing up for: whether you’re setting up a call, scheduling a demo, entering a free trial, etc.
While best-in-class companies might make it difficult to figure out the common sales process, the majority make it easy to talk directly to a sales rep using either chat bots or a phone number.