Experts are predicting that 2017 will be the strongest holiday shopping season ever for ecommerce. Why? Because even last year, when many people were feeling uncertain about the U.S. economy in [...]

At FastSpring, we knew we had to modify some of our current processes to adapt to the new climate of online sales. In a world built around convenience, buyers expect the luxury of options. Some [...]

Customer support workers are the unsung superheroes of the working world today. So what does a support agent need to become a real-life superhero? Superpower of Foresight Sometimes there are [...]

Creating a sales and marketing strategy has changed a lot in the last few years. While it used to focus on print ads, television and radio commercials, or even billboards, now there are many ways [...]

Marketing any service involves extensive campaign management: organizing, categorizing, targeting, and monitoring messages. It’s a big task, particularly in the multichannel environment of the [...]

You’ve got your ecommerce site up and running, but how do you know if you’re racking up the sales you hoped to see? The most efficient way to determine the success of your [...]

Ideally, companies that are starting an affiliate program have also considered employing an affiliate manager or a dedicated resource to overlook the program performance. In practice, the [...]

With affiliate marketing now driving as many ecommerce orders as email marketing, more and more businesses are interested in leveraging the power of a referral channel. However, years of [...]

Ecommerce shopping cart abandonment is more common than you might think. Studies show that a majority of shoppers abandoned their carts before completing their purchase last year, and their [...]

Summertime means one thing to many people: vacation. It’s no wonder that advertisers can expect their affiliate marketing sales to drop by as much as 30% from June to mid-August. This does [...]