Advertising on the Internet is no small feat. If you doubt this, ask many small business owners who have abandoned the idea because they were hemorrhaging money without seeing any results from their online marketing.
However, there are also a ton of small businesses and ecommerce stores that are quietly making a killing from their digital marketing efforts. The many businesses experiencing significant success from online marketing campaigns do so because they have found the most effective digital marketing techniques, learned everything they could about them, applied them, and did not quit until they found success. Here are some of the most effective digital marketing techniques:
Paid Search Advertising
This could be anything from media buys to display ads. These are usually pay-per-click where you pay for every display or click that your ad gets.
To get the most from this advertising and marketing technique, you need a compelling ad copy—usually, a powerful headline and curiosity-filled snippet with no more than 20 words—and the right search engines or market-relevant websites.
Paid search advertising has the potential to skyrocket your profits or leave you in considerable debt. So, study and master it, or better still, hire an expert to handle this for you.
Email marketing is still considered one of the most powerful advertising media on the Internet. The truth is that if you can take advantage of email marketing, you can transform your fortunes.
The keys to a successful email marketing campaign are rapport plus value. Email is an excellent medium for building relationships with your clients and customers by offering value — free reports, white papers, excellent tips and newsletters among other things. Email marketing can be very profitable and highly rewarding, but take time to build good lists to make the most of your time and effort.
Search Engine Optimization (SEO)
There’s no better way to get free advertising online than through search engine optimization. If you can master this digital marketing technique you will see a huge increase in site traffic.
It is not surprising to see ecommerce sites start making tens of thousands of dollars in sales and revenue every day by simply ranking on the first pages of Google, Bing, and Yahoo for relevant keywords and search terms.
SEO is about optimizing your website and earning links and citations. The more relevant and abundant these are, the better your chances of ranking high on the search engines.
Social Media Marketing
For all ecommerce stores and sites, this is a necessity. Engage with your audience and customers on the various social media networks. The more common and popular social media sites that you should focus on include Facebook, Twitter, LinkedIn (perfect for B2B clients), Instagram, and Pinterest.
These are the most powerful social networks, so it’s in your best interest to learn to use them. Discover how to engage and connect with your audience here, and you could profit from this marketing technique bigtime.
YouTube has become the most powerful video distribution service on the internet. The good news is that you can harness the power of YouTube by taking advantage of its massive exposure to advertise your ecommerce store and small business.
Look for ways to create compelling infomercials and distribute them on this platform. You can also create valuable and informative videos and upload them there. Another fun option is to host a Google Hangout with your clients and customers. You can answer their questions live, and deepen your engagement with them. There’s really no limit to how you can use it!
Ready to learn more about what it takes to sell your product to a wider audience than ever? Download our guide, What You Need to Know About Selling Online.