It’s that special time of year.
Punxsutawney Phil didn’t see his shadow. Everyone has stopped talking about their new year resolutions. I finally stopped writing 2018 on everything…
And most importantly, love is in the air.
That’s right, I’m talking about the much loved and vehemently hated holiday—Valentine’s Day. Regardless of how you personally feel about the day, it is a unique opportunity to drive more sales on your website.
Take a look at the five suggestions below to learn how you can charm your customers into loving your company.
1. Offer an irresistible promotion.
Who doesn’t love a great deal? Now is the perfect time to offer a special two for one promotion or run a BOGO (buy one get one) sale. With full-service ecommerce, you can easily create product bundles that your customers will love.
2. Spread the love in your ads, website, and products.
Get into the holiday spirit with some themed digital ads, landing pages, and products. For example, if you sell WordPress themes you can create a special Valentine’s Day theme that features red and pink colors with some hearts. The point is to have some fun with it!
3. Extend Lifetime Value (LTV) of your subscribers with a special offer.
You can tap into the Valentine’s Day hype if you’re in it for the long-haul with a subscription management service. Forgo the typical flowers and chocolate by featuring a limited-time discount on your monthly or annual price. Your customers will love the special treatment, and you’ll enjoy the extended LTV.
4. Create a shopping experience your customers love.
Shopping on your website should feel like getting hit by cupid’s arrow. So make sure the experience is seamless, fast, and personalized for every customer.
Check out some helpful tips for A/B testing your checkout, here.
5. Don’t propose on the first date—offer a free trial instead.
Don’t scare off your new beau by asking for a long-term commitment too soon. Help your customers ease into a relationship by offering a limited free trial for a week, two weeks, or even a month! Your customers will appreciate the ability to try before they buy, and you can dazzle them with your incredible product or service.
Whether or not you personally celebrate Valentine’s Day, it’s a great opportunity to help drive more traffic to your website and more sales. And who doesn’t love that?