[Case Study] FireShot Conversion Rates Increase by 40%

By Christina O'Toole

Estimated read time: 3 minutes, 21 seconds

“Our conversion rate is now 40% higher than before we started using the FastSpring platform.”  – Evgeny Suslikov, Fireshot

FireShot sells downloadable software that allows users to capture web pages, edit them, annotate them, and save them for sharing online and use in other software. Among his many roles at FireShot, Evgeny Suslikov is responsible for developing the backend of their electronic shopping platform.

The Problems

Evgeny faced several problems that needed to be resolved quickly.

Traditional shopping carts suffer from low conversion rates

Getting shoppers to complete their purchase after they’ve placed an item in their shopping cart has always been a problem for online retailers. According to buySAFE, providers of guaranteed shopping programs, a staggering 98% of people who visit online stores will leave without making a purchase. Evgeny’s primary problem was to find a way to increase FireShot’s conversion rates.

Service fees add to the total cost

The next problem was cost. Many shopping cart providers charge a service fee on top of a transaction fee. This raises the total cost of every transaction. That put Evgeny in the position of having to negotiate lower rates or finding a provider that doesn’t charge an added service fee.

Other solutions are too complicated to implement

“When the people at FastSpring contacted me, I wasn’t interested in looking at their platform because I had already decided to switch to another ecommerce provider,” Evgeny explains. “But, when I started the integration process, I quickly discovered that I needed to do a lot of work on my end to meet their requirements.”

The level of changes required was a huge problem. As a developer, Evgeny knew that even one small change to his server could have a huge ripple effect throughout his ecommerce system and break everything.

Knowing that he needed a turnkey solution, he thought it was a good idea to give FastSpring another look.

The Solution

Evgeny reached out to FastSpring to get more details about features, benefits, and rates.

Fireshot makes the switch to FastSpring’s ecommerce platform

“After speaking with a FastSpring representative, I realized that not only was FastSpring’s system easier to implement, it also offered very competitive transaction rates that included no added service fees,” Evgeny explains. “Then, after spending time researching and conducting an A/B test of the system, I made the switch to FastSpring.”

The Results

It took Evgeny just two weeks to integrate the FastSpring, and he was delighted. According to Evgeny, “It’s lightweight, easy to configure, and it just works. The store even looks great on mobile devices.”

Fireshot’s conversion rate soars by 40%

Because shoppers do not have to enter unnecessary information such as their address and phone number, they save time and the purchasing process is much faster. “Our conversion rate is now 40% higher than before we started using the FastSpring platform,” shares Evgeny.

Real-time dashboard

“When I was using my previous ecommerce provider, I had to wait 20 or 30 minutes for it to refresh the data after a transaction,” Evgeny complains.

“FastSpring’s dashboard is much more helpful and user friendly than the competitor’s control panel. With FastSpring, I can see the changes in revenue and other data immediately after each transaction. Having real-time information about our sales improves transparency and is great for analysis.”

World-wide headaches solved

Because FireShot is based in Scandinavia and sells its software all across the globe, a whole world of language, financial, and support issues arise that can be overwhelming. Fortunately, the FastSpring platform accepts more than a dozen currencies and displays options in more than 20 languages. Additionally, FastSpring accepts all major credit cards, PayPal, bank transfers, and other localized payment vehicles along with fast payment gateways. The platform even provides fraud protection services and PCI compliance to ensure data security.

What does Evgeny think of the FastSpring ecommerce platform?

“When we roll out the next version of our software and introduce our new subscription model, we’ll be using FastSpring to do it!” Read the full case study here.

Try FastSpring

Get a free account and see why FastSpring is the ecommerce partner of choice for software providers around the world. Try our full-service ecommerce solution today to unlock revenue growth for your online company.