Interior and exterior home design AI platform HomeDesigns AI used localized checkout testing to achieve a 5% increase in conversions in India after only one week, citing excellent communication and support during the entire process.
“The way taxation works here in Romania, it would be impossible for us to use Stripe or something similar — we need a merchant of record, and FastSpring provides that for us. They handle billing automatically, checkout, scheduled payments, and quotes. FastSpring is integrated with almost every sales process we have, and it’s converting very well for us. Support has been amazing, and when we did have an issue, it was swiftly escalated and fixed. I think that is what really solidified our partnership with FastSpring.”
Denis Madroane, Co-Founder
HomeDesigns AI launched in early 2023 as an all-in-one AI tool for easy home designing, property staging, and more. To help democratize home design, HomeDesigns AI is more than just a platform — they provide professional-grade designing tools that are accessible to everyone. The user-friendly platform empowers users to remodel interiors, plan exteriors, and conceptualize spaces simply and easily.
Because HomeDesigns is run by a small team based in Romania, they already knew that a merchant of record was not optional. Without one, VAT compliance across the 170+ countries they wanted to monetize their app in, the accounting overhead, and the technical implementation of offering localized currencies and popular local payment methods would completely bog them down and pull focus away from actually building their product.
The members of the founding team were already long-time users of the merchant of record (MoR) model, so when they launched HomeDesigns.AI, they initially tried another vendor in the market. But like many AI-native businesses at the time, they ran into a barrier with that first vendor. As providers across the industry were still developing policies around AI-generated content, the vendor wasn’t willing to work with them to better understand their business and wouldn’t provide a clear explanation of why.
Meanwhile, the industry was in the middle of the AI boom, and every week of delay meant lost ground, — so waiting on ambiguous feedback wasn’t feasible. That’s when the HomeDesigns AI team started evaluating alternatives and found FastSpring.
FastSpring was a complete contrast from day one. The discovery process was fast. The FastSpring team actually engaged with the HomeDesigns AI team, and communication was clear throughout. There were no vague rejections, and no guessing what HomeDesigns AI might need to change in order to move forward.
The HomeDesigns AI team also was very impressed that every person they dealt with at FastSpring — from support to account management — proved themselves to be genuinely invested in HomeDesign AI’s business. They found FastSpring to be well-structured, response times to be quick, and when they need to push something through or get clarity on a feature, someone actually picks up the thread to communicate and help them.
For a small team moving fast, that kind of responsiveness compounds.
The human element of FastSpring is a huge part of what has kept HomeDesigns AI at FastSpring beyond onboarding, but there have been wins on the technical side as well.
FastSpring’s localized currencies and payment methods have been a major contributing factor to HomeDesign AI’s continued success.
One of the highest-impact things they’ve implemented on FastSpring is custom pricing for markets with lower purchasing power, such as India. Dropping the price for those users and showing it in their local currency (rupees) made a significant difference. In an A/B test on selling their product in India, pages with multi-currency checkout came out ahead of the control with a roughly 5% lift in conversion rate within about a week.
For an international-heavy product like HomeDesigns.AI that has users in 170+ countries, that’s the kind of feature they couldn’t have implemented cleanly and easily without a collaborative merchant of record like FastSpring behind them. And it’s the kind of difference that really adds up.
Are you looking for a merchant of record that will partner with you to grow your AI business internationally in 250+ countries and regions? FastSpring provides an all-in-one payment platform for SaaS, software, video games, AI, eLearning, and other digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. Set up a demo or try it out for yourself.
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