The sales automation company expanded into 110 countries without needing an internal team to manage global payments, taxes, compliance, and more.
“FastSpring was a natural fit for our business because it offered a complete merchant of record solution and removed much of the complexity associated with selling software globally. The implementation process was straightforward, and FastSpring's experience working with SaaS companies gave us confidence that they understood our needs.”
Dripify is a sales automation platform for LinkedIn and email outreach, designed to help sales teams, recruiters, agencies, and founders scale their prospecting workflows efficiently. Users can build automated drip campaigns and sequences using LinkedIn and email actions, delays, and conditions; find corporate email addresses; send personalized outreach emails with automated follow-ups; and respond to leads quickly through a smart inbox without leaving Dripify. The platform also offers advanced analytics — including campaign metrics, conversion rates, step-by-step performance tracking, and team insights — along with lead tagging, cross-team collaboration with shared templates and role-based permissions, and CSV export, among other features.
As a SaaS company that wanted to sell their product all over the world, Dripify needed a reliable way to handle global payments, taxes, and compliance requirements.
Without a merchant of record solution, expanding into so many markets would have required the Dripify team to manage different tax regulations, payment methods, currencies, and compliance requirements themselves.
Managing those processes internally would require significant time and resources, taking their focus away from what mattered most — building and improving Dripify.
They were looking for a solution that would allow them to scale internationally while providing a seamless purchasing experience for customers, regardless of customers’ locations.
FastSpring was a natural fit for Dripify because FastSpring is a complete merchant of record solution, which removed much of the complexity associated with selling software globally for the Dripify team.
FastSpring handles:
Partnering with FastSpring would allow the Dripify team to focus on product development and customer success.
The implementation process was also straightforward, and FastSpring’s experience working with SaaS companies gave Dripify confidence that FastSpring understood their needs.
Instead of spending months building payment infrastructure, researching tax regulations, ensuring compliance across multiple jurisdictions, and building an in-house team to manage these functions, Dripify’s Product, Engineering, Finance, and Customer Success teams were all able to rely on FastSpring’s expertise from day one.
This allowed them to avoid the legal, financial, and technical complexities of selling software internationally and instead keep their efforts on delivering value by building Dripify and supporting their customers.
Now, the Dripify team considers their global reach one of their most meaningful business metrics. Today Dripify confidently serves customers in more than 110 countries, with its largest markets including the United States, the United Kingdom, Germany, the Netherlands, Australia, and Canada as well as customers across Europe, Asia-Pacific, Latin America, the Middle East, and beyond. FastSpring has played a key role in making that possible.
Dripify’s now years-long experience with FastSpring has been very positive. The platform has helped the Dripify team simplify their global sales operations and address many of the challenges that come with serving customers worldwide.
Knowing that tax and compliance requirements are being handled by an experienced MoR partner allows them to focus on growing Dripify and delivering value to their users.
The Dripify team says that FastSpring has become an important part of their operations, and they love having a reliable partner that supports their international growth.
Are you looking for a merchant of record that will partner with you to grow your business internationally? FastSpring provides an all-in-one payment platform for SaaS, software, video games, AI, eLearning, and other digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. Set up a demo or try it out for yourself.
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