Key Holiday Dates Your Business Needs to Be Prepared For

By Hannah Juley

Estimated read time: 2 minutes, 38 seconds

Staying on top of the latest trends can help your business find a lot of success online. While this year’s holiday season is going to look very different than ever before, there are still plenty of ecommerce dates that can drive significant sales for your business.

On top of the usual holiday sale dates that we’ve come to expect, this year, some of the biggest names in retail have chosen to launch their own shopping holidays. Amazon, for instance, has decided to move its Prime Day dates to October 13 and 14 amid the setbacks that COVID-19 has created this year. Other retail giants such as Target and Walmart have followed suit after Amazon announced their new holiday sale dates, as the holiday season appears to be kicking off in October.

With that being said, we’ve compiled a short list of some key ecommerce dates that you can use to drive more sales. Make sure to include these dates on your marketing calendar—that way you can quickly determine if any of your existing or future campaigns can ride on their tailwind.

Singles’ Day (November 11th)

In 2009, Alibaba and its founder, Jack Ma, decided to turn the anti-Valentine’s Day into an ecommerce dream. Although the majority of Singles’ day sales occur in China, we’re starting to see the ecommerce holiday gather some traction in other markets as well. Today 11.11 has evolved into the ultimate “Treat-Yo Self” holiday, with sales towering even Black Friday!

Thanksgiving Day (November 26th)

While this Thanksgiving may look a little different this year, every year, it seems the Black Friday shopping festivities start just a tad bit earlier and nudge a little more onto Thanksgiving Day. Some ecommerce sites are even taking notice of this trend and are starting sales sooner.

Black Friday & Cyber Monday Weekend (November 27th – 30th)

2019 reported another yearly high in terms of Black Friday sales. Online sales on Black Friday totaled $7.4 billion, marking the biggest sales day in Black Friday history. Even though Black Friday shopping will require social distancing rules to be enforced this year, many stores are still planning on allowing Black Friday shoppers to enter their storefronts.

But what’s probably even more impressive is that Cyber Monday sales revenue reached $7.9 billion last year. And for the shoppers looking for great deals but wanting to avoid going into stores, this is a significant opportunity for ecommerce to drive sales for their businesses.

Staying on top of these important ecommerce holidays will help your business better prepare for the influx of traffic to your online store. But there’s no need to limit your digital business to only these “official” holidays. Why not spice things up and create your own special holiday fully equipped with unique promo codes and discounts? Not only can FastSpring’s unified ecommerce service power the ecommerce engine for your digital business, but we also enable you to control the entire shopping experience with customized checkout flows and unique product promotions too.

Want to see how partnering with a unified ecommerce platform can help you grow your revenue and scale your business? Click here to request a free demo.

Hannah Juley

Hannah is a recent graduate from UC-Santa Barbara. Her prior experience in marketing lead her to the FastSpring Marketing Coordinator role. Hannah assists with content, social media and department expenses. Outside of work, you can find her at the beach either playing volleyball or reading a book.

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