Important Ecommerce Dates Your Business Needs To Be Prepared For

By Robirt Kong

Estimated read time: 3 minutes, 25 seconds

Staying on top of the latest trends can help your digital business find a lot of success online. For example, we all know how important Black Friday, Cyber Monday, the holiday shopping season, and New Years are for driving sales. However, there are many other important ecommerce dates throughout the calendar year that drive significant sales for businesses.

With that being said, we’ve compiled a short list of some key ecommerce dates that you can use to drive more sales. Make sure to include these dates on your marketing calendar—that way you can quickly determine if any of your existing or future campaigns can ride on their tailwind.

Happy converting!

Valentine’s Day (February 14th)

Valentine’s Day isn’t just about couples anymore! If you’re just focusing your marketing efforts and messaging around couples, you might be missing out on some easy sales for your online store. Why not position Valentine’s Day as a special day to treat a loved one, friend, or even your self? Self-care is a major trend that can help drive more sales!

President’s Day (Feb 19th)

President’s Day falls on the third Monday of February and is a time to celebrate our country’s leaders. Why not take advantage of the festivities and offer a special President’s Day promotion on your online store? Some of your customers may have filed their tax returns early and might be in the mood to splurge a little during the three day weekend.

Mother’s day (May 12th NA, March 31st UK)
& Father’s Day (June 16th)

What better way to show appreciation for mom & dad than with a gift on their special day? A 2018 survey by Lendedu reveals that on average, respondents expected to spend $75.02 on a Mother’s Day gift and $74.13 on a Father’s Day gift.

Back to School (August 1st through Labor Day)

As the summer months begin to wind down, it’s time to start thinking about the next academic semester or quarter. Take advantage of the back to school frenzy but offering discounts and special promotions on items like productivity tools, academic software, ebooks, and more.

Singles’ Day (November 11th)

In 2009, Alibaba and its founder, Jack Ma, decided to turn the anti-Valentine’s Day into an ecommerce dream. Although the majority of Singles’ day sales occur in China, we’re starting to see the ecommerce holiday gather some traction in other markets as well. Today 11.11 has evolved into the ultimate “Treat-Yo Self” holiday, with sales towering even Black Friday!

Thanksgiving Day (Nov 28th)

There’s a lot more going on on this day than just Thanksgiving dinner and time with friends and family. Every year it seems the Black Friday shopping festivities start just a tad bit earlier and nudge a little more onto Thanksgiving Day. Some ecommerce sites are even taking notice of this trend and starting sales sooner.

Black Friday & Cyber Monday Weekend (November 29th – December 2nd)

2018 reported another yearly high in terms of Black Friday sales. Online sales on Black Friday totaled $6.2 billion, a 23% jump from 2017.  

But what’s probably even more impressive is that Cyber Monday sales grossed 19.3%, with online revenues reaching $7.9 billion. And you won’t want to forget to optimize your mobile site this year since 54.3% of purchases came from mobile devices.

Check out our 5 tips to make the most of the BFCM weekend here.

Staying on top of these important ecommerce holidays will help your business better prepare for the influx of traffic to your online store. But there’s no need to limit your digital business to only these “official” holidays. Why not spice things up and create your own special holiday fully equipped with unique promo codes and discounts? Not only can FastSpring’s unified ecommerce service power the ecommerce engine for your digital business, but we also enable you to control the entire shopping experience with customized checkout flows and unique product promotions too.

Want to see how partnering with a unified ecommerce platform can help you grow your revenue and scale your business? Click here to request a free demo.

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