NotePlan and FastSpring: A Case Study Overview

Hannah Juley
Hannah Juley
April 2nd, 2020
Estimated read time: 0 minutes, 57 seconds

When NotePlan, a productivity software app, was looking to innovate and build the latest version of their app, they realized they needed to look beyond the App Store for growing their revenue.

Founded in 2016 by Eduard Metzger, his app is no stranger to success as NotePlan became a featured app on the App Store, but the limitations of the App Store made it challenging to see steady growth in revenue.

That’s when NotePlan decided to take the next step and turn their website into a revenue-driving channel to support their innovations of the software. But NotePlan quickly realized that in order to devote the time needed to build the latest version of their software, they needed the right ecommerce partner to maintain their site while they focused on their app.

That’s where FastSpring came in.

When NotePlan decided to team up with FastSpring, they saw immediate results from the localization features and flexible API of FastSpring’s full-service ecommerce solution. With a 66% increase in conversions, the partnership between NotePlan and FastSpring has turned into what NotePlan needed in order to continue doing what they do best, building great software.

Hannah Juley

Hannah Juley

Hannah is a recent graduate from UC-Santa Barbara. Her prior experience in marketing lead her to the FastSpring Marketing Coordinator role. Hannah assists with content, social media and department expenses. Outside of work, you can find her at the beach either playing volleyball or reading a book.

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