The Psychology of the Ecommerce Checkout

March 26th, 2015
Estimated read time: 1 minute, 6 seconds

We really liked this blog post from Brainsins and are reposting it to our blog with their approval:

Understanding human psychology is one of the best things you can do to boost your online sales, as we can use everything we know about psychology to engage customers, to make them buy faster or even to buy when they are not so sure to buy anything.


VoucherCloud has made an infographic containing several aspects of consumer psychology that would make any online store improve their checkout process. Some of the main highlights:

  • After waiting for more than 3 seconds, 57% of online consumers will abandon a site and 80% of the users that abandon the website will never return
  • 92,6% of people said that the visuals are the top influential factor affecting a purchase decision
  • Products are assessed within 90 seconds and a quick initial judgment is made whether to make a purchase or not
  • 50% of customers have more confidence in a product after watching an online video
  • 85% of consumers read online reviews for local business before making a purchase
  • 67.4% is the average checkout abandonment rate, that’s why you need to recover abandoned carts using email retargeting
  • Coupons can increase customer satisfaction by 4%
  • 80% of consumers feel safer seeing trustworthy card logos prominently displayed within an online store


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