Is Your SaaS Business Getting the Site Traffic It Deserves?

By Hannah Juley

Estimated read time: 3 minutes, 12 seconds

Your business has worked hard to build a great website for your SaaS business, but now you’re looking to draw more site traffic to it. To get the traffic your site deserves, take a look at some of the best ways your business can attract potential buyers to your site.

Organic Search Engine Optimization

You’ve probably heard of search engine optimization or SEO. However, let’s define “organic” a little better–it refers to the listings that populate the body of Google’s search results— the non-paid listings. While you can’t pay to place your listing in this prime position, there are things you can do to ensure that you get featured in the center of the page.
The primary way to generate organic SEO activity is to create valuable, keyword-rich content on your website. Typically, this manifests as a blog. We recommend you set up a consistent blog schedule that offers insightful and useful information for your audience and positions your company as an ideal solution.

Pay Per Click Advertising

Pay per click, or PPC, is a common form of advertising that requires the advertiser to pay a predetermined fee whenever someone clicks on one of their advertisements. With PPC, you’re paying to direct people to your site. It might seem counterintuitive—after all, we did just recommend that you strive to gain organic hits to your site. Ideally, you would use both methods to be sure that you’re generating the largest audience you can.

The best place to start is with Google’s AdWords. It’s relatively simple— create a Google account, go to Adwords.google.com, and they’ll walk you through it. You can start small and grow your campaign in scope as you become more proficient with the process.

One of the largest-growing audiences for PPC advertising is the mobile market. The number of people going online using their smartphone or tablet is now higher than the percentage of folks who use a desktop or laptop computer. Be sure to optimize your campaign for people searching through mobile methods. Responsive, fast-loading landing pages will help retain the attention span of your users.

Social Media

Social media has become a no-brainer for marketers to utilize to promote their brand. If you don’t have an account on at least one or two platforms, you’re missing out on a (free) opportunity to connect with potential customers and loyal fans of your product.

How do you decide which platforms are best for your particular business? Do a little research. Find out which platforms your ideal customers are using. Learn more about where your industry is on social. If there’s an active discussion about your industry, it’s important that you take part in it. You’ll establish yourself as a credible source of information and make connections with people who are interested in what you have to offer.

Targeted Social Ads

Another useful aspect of social media is targeted advertising. For instance, you can create a Facebook ad— a form of PPC, as you only pay when users click on your advertisement and target it to a specific audience. You’ll only be showing the ad to interested parties, which will cut down on clicks with no payoff. Popular social media platforms to advertise on right now are Facebook, Twitter, LinkedIn, and Instagram. Regardless of the platform you choose, you’re able to use targeted advertising to reach an even wider audience.

There’s No Better Time to Start Testing

Incorporating these channels into your efforts to build your website’s traffic can help your business ensure you get the site traffic you deserve. Whether it’s through organic SEO efforts or targeted social ads, any of these methods can help boost your efforts and create the website traffic you are looking for.

Hannah Juley

Hannah is a recent graduate from UC-Santa Barbara. Her prior experience in marketing lead her to the FastSpring Marketing Coordinator role. Hannah assists with content, social media and department expenses. Outside of work, you can find her at the beach either playing volleyball or reading a book.

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