[Webinar Recap]: How Conversion Optimization Can Transform Your Digital Campaigns

Robirt Kong
By Robirt Kong

Estimated read time: 0 minutes, 47 seconds

Data-backed insights should play a pivotal role in helping to shape your company’s business decisions. But when it comes to optimizing the performance of your website, getting clear and actionable data can sometimes prove to be even more of a challenge than the initial problem you are solving for.

We’ve partnered with Ali Nasser, CEO of Spiralyze, to breakdown how you can use conversion rate optimization to improve the performance of your digital campaigns.

Webinar attendees learned:

  • Why they should implement a conversion optimization program.
  • How to effectively structure an A/B test and collect meaningful results.
  • Best practices to improve data quality.

In case you missed it, check out the webinar recording below:

 

We’ve also included a handy digital copy of the slides that you can use to follow along:

 

We’re looking forward to seeing you at our next webinar in July!

Robirt Kong

Robirt is a recent graduate from U.C. Santa Barbara. After spending six months at FastSpring as an intern, Robirt joined the team full-time as a Digital Marketing Specialist. Robirt combines his interest in digital marketing strategy and analytics to assist the team in a variety of projects including Content, SEO, and Paid Media. Outside of work, you can find him spending time with friends, enjoying Downtown Santa Barbara, and learning how to program.
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