Advanced Affiliate Marketing for Saas, Software, and Digital Products

David Vogelpohl
David Vogelpohl • CMO
June 11th, 2024
Estimated read time: 30 minutes, 36 seconds

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes?

In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: 

  • What proper affiliate marketing looks like.
  • How to weed out fraudsters & shady attribution affiliates.
  • How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business.

If you’ve set up an affiliate program and don’t know what to do next, or you’re looking for tips on how to tame your existing affiliate program, don’t miss this episode of Growth Stage. Listen or watch now!

Are you looking for a merchant of record that will help you grow your subscription software business? FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including software management, VAT and sales tax management, global payments, and consumer support. Set up a demo or try it out for yourself.

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Podcast Full Interview: Video


David Vogelpohl (00:04)

Hello everyone and welcome to Growth Stage, a podcast by FastSpring where we discuss how digital product companies grow revenue, build meaningful products, and increase the value of their business. I’m your host, David Vogelpohl. I support the digital product community as part of my role at FastSpring. And I love to bring the best of the community to you here on the Growth Stage podcast. In today’s episode, I’m really excited for this topic.

It was a bit of conversation in a Slack community I’m part of and really wanted to bring this topic live here on the podcast. We’re going to be talking about advanced affiliate marketing for SaaS software and digital product companies specifically and joining us for that conversation. I’m proud to bring to Growth Stage Mr. Adam Riemer. Adam, welcome to Growth Stage.

Adam Riemer (00:56)

Hey Dave, thanks for having me.

David Vogelpohl (00:58)

Awesome. So glad to have you here. And of course, I’ve known you for forever and a day and really looking forward to picking your brain here to talk about advanced strategies for digital product companies. And for those watching and listening, Adam is a digital marketing and affiliate marketing veteran. He’s an attribution animal. He’s really well known for proper attribution models and putting value in commissions where value are due.

and he’s going to share his thoughts on what proper affiliate marketing looks like, how to weed out fraudsters and shady affiliates and how to go about recruiting the right affiliates to help drive meaningful growth in your business. So Adam, I know these are topics that a lot of folks are interested in. And so I’m really excited to have you here. So Adam, I’m going to ask you the first question I ask every guest on Growth Stage.

What was the first thing you bought online?

Adam Riemer (02:01)

I remember. So it was in, I think, 1999 or 2000. I heard a record at a nightclub in Pittsburgh that I really liked and I’d already started DJing. And they told me it was only available from one store. And that store happened to be in the Netherlands called Dance Grooves. And so I had to order the LP to be shipped overseas, like…

I think I was still on an AOL connection and I actually ordered the first thing I purchased was a vinyl record to spin Adorave from Dance Grooves. I thought I was going to be a CD but no, that was the first purchase I had ever actually made.

David Vogelpohl (02:45)

It’s actually been a bit of a theme of people have answered this question as I’ve asked it, is it like that extreme need for something and only being able to get it online? That sounds really interesting. So how long was it after that roughly before you bought music directly, like a digital song?

Adam Riemer (03:08)

I didn’t really have digital back then because iPods weren’t out yet and neither were the… iPod was the first one, yeah, and then it became the iPhone. So yeah, it was a long time before. I was still burning CDs and everything. The first digital product I bought probably wasn’t until the last 15 years.

David Vogelpohl (03:21)


Okay, makes sense.

Adam Riemer (03:30)

I just, I really like holding books. I really like, I don’t know, I liked having the movie collection. Now I’ve switched. I prefer my movies to just be a couple of clicks away, but I still love books. Like I don’t find the same pleasure out of an reader that I do holding the actual book, flipping the page, going into the bookstore. I love that. I do shop for books online a lot, especially if I’m on the road and I rip through one, I need the next one delivered. It makes it easier to go online, but I really like holding books.

David Vogelpohl (03:59)

Nice. I was wondering if you could tell us a little bit about Adam Riemer Marketing and what you do there. And I’m going to go out on a limb and guess you’re the owner and CEO or something like that. Is that right, Adam?

Adam Riemer (04:12)

Yeah, at least for now.

I need to find somebody that can actually manage it for me so I can do the things that I love, which is the marketing and working with my team where I fall flat is working with the clients because I, as you said, I tend to be a little bit hard headed and I get a bit passionate and that’s not always a good thing. It’s a good thing that I’m passionate about the work, but not always for the clients. So what we specialize in what our strengths are is conversion rate optimization, top funnel and value adding affiliate programs.

SEO work as well as content marketing and strategy. We do help companies with their lifecycle marketing which includes email and win back and at different stages in the customer journey what are their needs now and how do you develop and that includes consumer products as well as B2B, lead gen and the service space.

David Vogelpohl (05:03)

Excellent. So kind of a full service digital marketing agency, if you will. And I heard you mentioned as part of that value added affiliate marketing. And so this is kind of a nice segue into my first question on the topic of this podcast, which is what does value added or proper affiliate marketing mean to you? What defines that?

Adam Riemer (05:29)

So the way that we define value adding is would the sale have occurred without the affiliate touch point? Did the affiliate touch point actually have some form of financial gain or does it create a financial loss or is it a neutral financial touch point?

So an example of that would be if all of the sales are happening at the very end of the sale and the transaction, somebody’s just looking for a coupon code, if you removed them from the affiliate program, would that consumer still come through and would they be coming through your funnel and converting at the same rate? If the answer is yes, which most of the time it turns out to be yes, it’s a no value affiliate and you’re probably taking a financial hit.

if that same affiliate also has top funnel traffic suppose you sell t -shirts or suppose you’re a CRM software company and you are showing up from an influencer that does show up for the coupon phrase but also has a lot of traffic coming in from their YouTube channel around the best CRM systems how to optimize your sales funnels and they’re funneling off of that traffic that you cannot reach on your own at that point you have to test is the top

funnel more profitable than the bottom funnel and by allowing that bottom funnel and am I chasing away smaller partners that know they’re going to lose some sales to that.

So it’s a really fine tuned game of cat and mouse, but it’s easy to track. The one thing you’re going to run into is nobody has your best interests in mind as a business owner or as a marketing team. The networks make money off of the actual touch point and conversions that come through their network by allowing this to happen and saying, well, it’s part of the customer journey. They make more money. So they’re going to be encouraging you to work with some of these bad behaviors, use your data and understand how it goes.

One other touch point is a review.

A review does add value and a review can help convince a customer to convert with you over another, same with comparisons. But what happens if you would use an ambassador instead of an affiliate and you would help that ambassador optimize for your terms? That ambassador now shows up for your brand press review. You have to pay a one -time fee and a one -time fee only. You no longer pay commissions every single time a customer’s in the review. You have to pay an upfront cost.

But in the long run, you save a lot of money because you’re no longer paying commissions over and over and over. And now you have the chance for a full value add in top funnel affiliate program.

David Vogelpohl (08:03)

So as I think of folks that are running digital product businesses like SaaS and software, it’s a lot of companies that are 50-, 100-person teams or less. And so they look at affiliate marketing from the outside, and they see this complexity, and they see this need for audits and this need to be picky with who they partner with. And I really like how you simplified it in that statement when you said,

Would the sale have occurred without the affiliate touch point? And you gave a variety of examples there, and I love extremes for a minute. So a really bad affiliate would be maybe someone with malware that’s stuffing cookies in browsers. So that would, that sale would have occurred if that bad actor had not have done that. So that’s an example of someone doing something really bad. And then you were talking about some gray zones a little bit where.

You had maybe a coupon site that was primarily, you know, getting their sales at the end of the sale. And then you were talking, I think about comparison and review sites a little bit where maybe it’s a little bit more in the middle of the decision process. But I like that litmus test of would the sale have occurred without the affiliate touch point. And I guess where your point is, is if the answer is no, then this is where it falls outside the realm of proper.

But when the answer is yes or maybe, how do you think about that blended value? Is it like all commissions are none or do you think about splitting it up or maybe weighting it based on the level of value that you think affiliate’s driving?

Adam Riemer (09:44)

I’d definitely lower the commission if it’s a lower value touch point. And that’s a proper thing to do. It’s the same as when you’re going with lifetime commissions on recurring. What if the person promoted you for a year and then decided to stop should they still be getting paid six and seven years later when they’re promoting competitors. That’s up to you to update your program terms and conditions and make it very clear.

you could add in a clause that says if you stop promoting us and haven’t driven new customers within a year, we’re going to turn off the lifetime commissions.

we’re looking for long term relationships and stability, not one and done referrals to friends where you make money forever. This is a partnership relationship. So it’s up to you to determine. You could set up attribution lines where if there’s a top funnel click and a mid funnel click, you give the top funnel 75% in the mid funnel 25% of the sale and that’s going to split it nicely for you. But if that top funnel has room to grow and someone else comes along and offers them more money and has an

equal average order value and has an equal type of commission, they’re going to be more profitable. So you’re going to lose that top funnel partner. So you have to tread lightly. You have to make exceptions. If it’s a no value, low value, I just say kick them out. Why lose money? You could be actually profitable with your PPC campaigns. For example, there’s a keyword that’s sometimes profitable, sometimes not. Track the low value conversions to see if there’s a PPC click too. We just had this happen.

Turned out if we remove those low value and no value partners, PPC became profitable and we could reinvest that money into the profitable keywords.

David Vogelpohl (11:23)

Okay, so really focusing both on the attractiveness to the right affiliates and then leveraging your budget where it’s most profitable for you relative to the affiliates, especially you’re spending your time on. So again, if I’m a smaller company operating an affiliate program, I guess I’m gonna wanna be really choosy about who I let into it and think about their role in the funnel.

and how much I want to reward that. And then you also kind of brought up, well, there’s other people trying to get those rankings or the spots on those affiliates web pages as well. And so I got to think about that competitive aspect of it. Okay, so we’ve talked about affiliates that can cause problems, affiliates that do very bad things like cookie stuffing or affiliates that just don’t provide a lot of value. So what type of affiliates do you like focusing on recruiting?

Which ones do you want to sign up for your program or which ones do you help your clients actively reach out to recruit?

Adam Riemer (12:27)

So we go after the evergreen ones first, ones that have the ability to show up inside a YouTube search result, inside a Google search result, or a long-term social media channel with a relevant audience. By that I mean Pinterest has a different audience than TikTok, than Facebook, than Instagram. And so if your audience isn’t there, who cares if they have a million followers, you’re not going to reach them. So we go after the ones that have the long-term reach.

a webpage or a YouTube video has the opportunity to drive traffic for a few years versus an Instagram post which might last for a few days. By building the program first with evergreen copy or recruiting insights that are topically relevant and able to show up for those phrases, we’re building a nice foundation. After that, we go after the short-term boosts.

So that would be your influencers, your Instagramers, your LinkedIn people, because a LinkedIn post with a new algorithm could last for a few months. We recruit them and we line up posts about the right times a year, like right before busy season, during busy season, or at slow seasons where they may be able to influence a boost in sales. And that way we can constantly try to hit our numbers. It takes a long time to do because you have to recruit, then you have to get them to sign up, then you have to get them to agree.

Once the content’s created, for example, with the evergreen, you have to then hope it actually shows up in the search engines. Once it does, you have to hope the readers click to your link and then you have to apply your conversion rate. So after all of that, if you have a 5 % conversion rate, you have to wait till 20 unique visitors have clicked through to even have the chance at a first sale. So it’s a very, very long-term thing.

David Vogelpohl (14:08)

Makes sense on the long game. If I boil that down, thinking about the types of affiliates you were talking about going after, it really sounded like it boiled down to people publishing content. And obviously, people publishing content that’s relevant to a recommendation for a particular type of product.

The word affiliate is a big word. Matter of fact, in a lot of affiliate networks, they’re called publishers. But affiliates can take different flavors. With SaaS software and digital product companies, do you find that there are technology partners that use affiliate marketing to refer customers for products that might be symbiotic? Like maybe I have an SEO product that I’m going to recommend some email marketing product as part of my flow. Is that the other, do you look at?

recruiting those types of affiliates as well.

Adam Riemer (15:04)

Yes, anyone that has a relevant audience could be an affiliate. So I’ll give you a few examples. Some of our B2B clients have perks portals and you’ll find affiliate links in there. Other times when I’m speaking of conferences, I’ll disclose that this is an affiliate link and I’ll put up a QR code or a URL on the screen so people can do it and they can follow, people can click,

start a trial and have an experience because the tool or the software is relevant to the presentation or the workshop I’m giving and the way to get that exposure is to have me as a customer and as an affiliate. Others do a loyalty and rewards program with a cross promotion so there’s a lot of different ways you can do it. There’s also email blasts with complimentary companies. You just want to make sure that open rates are a very skewed and incorrect metric. You want the actual click -throughs and conversion rates.

just like an influencer. They only have influence if people are taking actions. The action you’re most interested in as an affiliate is taking out their wallets.

David Vogelpohl (16:01)

I like it. I like it. One of my favorite sayings is sort by conversions. And it sounds like you share that sentiment on some level. So when we talk about recruiting, I think there’s like the idea of like, where do you get a list to recruit from? And how do you go about that? One of my favorite approaches whenever I take over an affiliate program is to look at the short tail keywords that we’re bidding on and search and just see who ranks for them for like a list.

But what do you recommend? How do people start to build a list of affiliates to recruit? And then how do they go about organizing and pulling all that off? They’re using CRM’s help me understand how you like to approach that.

Adam Riemer (16:46)

So what we do is we will use that same PPC data and SEO data because if you already have the top ranking, what are the rankings below you? Anyone that’s a publisher is a potential affiliate and we know that the conversion rate is high. That gives us the ability to create a forecast. If you add us in here, the potential income you could be making over your CPM ads on the publisher site is X, Y, and Z per month and at that point,

we’ve made a strong case for why they should include our client within that post and the money they could be making.

We use BuzzStream that’s our preferred tool for recruitment and it doesn’t actually do the recruitment on its own although I believe they have something in beta right now but it does give our team own ability to share the messages what’s working what’s not working yes we’ve already reached out to this person so don’t touch them I’m already on it or you can reassign it hey this is better suited to David’s needs and David’s skill set so I’m going to tag and pass it over to them it’s just a really nice funnel and system to cross

remote and track your recruitment efforts.

David Vogelpohl (17:50)

So this sounds like, I mean, it’s effectively a sales process. It’s just what you’re effectively selling as a partnership for the revenue for the affiliate, revenue share of the affiliate commissions. Is that a good way to think about affiliate recruiting? Is that it’s very similar to a sales process with like an account management backend or how do you think about that?

Adam Riemer (18:10)

Yeah, unlike a backlink for SEO where you just need the link to your website, with affiliate, you have to get that link and you have to get revenue from it. So it’s all about the relationship. It’s about building trust. It’s about ensuring there’s some form of gain for both companies. It has to be mutually beneficial to work and be copacetic.

David Vogelpohl (18:31)

You know, thinking about using SEO and targeted keyword data to discover affiliates, are there any other, like do you use like Ahrefs looking for like backlinks or how do you, what are some other discovery methods for like affiliate recruiting lists?

Adam Riemer (18:45)

So I personally don’t use Ahrefs, it’s a good tool. The services that they offered, they canceled, they lost their license or something. So I closed my account down years ago, but I know a lot of people that love them and I have a couple of clients that love them. So I wouldn’t count them out. I actually use SEMrush, which is their biggest competitor,

for a lot of tracking and data and discovery. But if you want for specifically SEO style at— affiliates, Majestic is going to be your good one to go to. And I don’t use Majestic, but I do highly recommend them for this. And what you can do with Majestic is you can plug in your competitors affiliate link style, as long as the merchant ID is first in the path. And you can actually find out exactly who’s promoting you and generate a list because it’s the same thing as a backlink profile.

David Vogelpohl (19:16)


Adam Riemer (19:34)

which is just all of the links that the database can find and Majestic has the largest in the world.

You can also go in and find citations, mentions of the competitor’s name and then you can do is this on an .edu site, is this on a major media site, and you can funnel through there and figure out where they’re being mentioned with a direct backlink that helps their SEO. By replacing those backlinks with affiliate links, one you’re causing damage to your competitor’s SEO making it easier for you to climb and replace them in the search engines, AND you’re taking the traffic they were getting for free and

you are now getting that traffic. The benefit to the person that was featuring them is they can make money whereas they were losing money previously by sending the traffic for free. So it’s a really compelling place and it crosses multiple channels. If you do get onto the major media and you haven’t been featured before there’s a chance you can now feature that logo in your PR bar which is a trust builder for consumers and may help increase your conversion rates. So affiliate has an impact on multiple channels as long as you’re doing it smart.

David Vogelpohl (20:42)

Awesome. That sounds like some good recruitment and list building tips. I know that that’s a deep well to draw from, and it’s interesting how many opportunities there are to surface when you’re going deep on affiliate recruitment. You talked before about types of affiliates that you like to keep out of the program, those that don’t add a lot of, you know,

I guess value at the bottom of the funnel or to the transaction, would it happen without their presence kind of thing? So if you put yourself in the shoes of, you know, an SMB technology company and they wanted to keep it lean and mean in the beginning, what sort of affiliates would you recommend they say, you know, no, or not now to?

Adam Riemer (21:33)

I would avoid the review sites first and I would look at the types. I would go for complimentary companies. That’s the first one. Number two, look for the people in that space that have email lists and try to get a quarterly blast or a feature. You may have to start with a media buy at first and then when you see the conversions that come through, like look, if you became an affiliate, you would have had this many conversions.

Now you have to remember one thing, an email list is the same email list. It’s constantly growing, which is good, but these people had already seen your business before, so the results may be smaller each time you do it. At the same time, there’s a certain amount of touch points that have to happen in between. So that would be a really good one. And then look at the YouTubers, especially in the SMB and SaaS space, because they have the opportunity to rank in Google search as well as on YouTube. And a lot of people are looking for solutions and a visual and verbal queue

is a really good way to learn how to do something whether it’s a B2B software system enterprise or small business or even fixing something in your house. Having that visual builds the trust and shows you what it’s going to be like to use if it’s going to be adoptable and adaptable to your clients teams and then if you are the one being demonstrated in the video it builds the trust that your software really is a solution.

David Vogelpohl (22:53)

Adam in that response you had mentioned avoiding review sites in the beginning and I feel like many of the technology product companies I’ve worked with over the years. It’s like one of the biggest sort affiliates in their niche is like. I don’t know “top 10 X service” in their review sites, but they’re they’re ranking for like

“top provider does X types of queries.” Do you recommend folks avoid that or are you thinking avoid it where they say like I have a review of your brand? The latter?

Adam Riemer (23:28)

 was your company, David, I would say avoid letting people and going after sites that say FastSpring reviews. This is just your own customers. This is just your own traffic that they’re intercepting. If it’s the best software to do X, Y, and Z, that’s something that adds value. It doesn’t have your brand, but it features your brand as a solution. So that’s a touch point that’s going to bring someone to you.

if they also have a review after but that review is maybe 20% of the traffic coming through and that other 80% has a really strong conversion rate then I would say both are fine and keep them just make sure there’s advertising disclosures on the top of each page.

David Vogelpohl (24:08)

Now, yeah, I was going to say on the disclosure side, so like when you when you have these affiliates that are running review sites about your brand and you’re paying commissions and really in any case, you need disclosures that it’s a paid ad, but in particular when you have these types of reviews or assessments, do you have anything else to add on that front? I’m guessing that’s pretty important.

Adam Riemer (24:33)

It’s, I’m not a lawyer. I’m not licensed to give any legal advice in any way, shape or form. So what I’ve been told by different clients and each client has different policies is to just make sure it’s clear, concise, visible, and states exactly what happens. So if the list and if the rankings on the list are based on how much the affiliates making, well,

David Vogelpohl (24:35)

Right here, yeah.

Adam Riemer (24:58)

they need to disclose that. It needs to say the amount we make influences the review and where they are in our list. Just like they have to say, I’m getting paid to feature you. If they were just featuring you on that list out of the kindness of their heart, they weren’t going to make any money in commissions, probably don’t need a disclosure because there’s no compensation. They just genuinely think you’re a good service. But if there’s money, whether it’s free product, a review, a year subscription or a trial account,

that has to be disclosed and before the brand is exposed to the consumer.

David Vogelpohl (25:31)

Yes, so if I if I really like a product and I write a review about it, but I want to make money from the review and I use an affiliate link, I can do that as long as I disclose it effectively on the affiliate side. And then you were also referencing other types of sites where the ranking is based on the revenue. Now, I think a lot of people think that means the commissions that they’re paid by the affiliates. I’m going to pay you $100 to sign up. My competitor is going to pay you $50 to sign up or $200 to sign up.

But it’s more than that, right? It’s it’s like the number they sell and the total amount of commissions they make, not just the amount per unit is, I mean, is this a factor in how they’ll rank the revenue from these review listings?

Adam Riemer (26:17)

Yes, exactly. So most of those listicle sites and most of the media companies, they have an internal EPC, earnings per click, which is separate from a network EPC, which is also a flawed and fake metric. And what happens with their internal earnings per click? They’re taking the amount of money they make, which is a combination of the total people that have clicked through. So if everyone at your company is clicking on those links, you’ve just lowered the earnings per click.

David Vogelpohl (26:30)


Adam Riemer (26:44)

if they’re getting one click in a sale each time because it’s a review or a coupon the earnings per click is going to be massively high. So that’s why they break it down by page and if that page is generating a high EPC the algorithm and some of them are now automating this you may see in the morning you’re in the fifth position and in the afternoon you’re in the second position and at night you’re in the tenth position that’s because their algorithm is automatically updating the template and moving these around to where and when they’re most profitable.

And now there’s actually some affordable software out there. I think they’re called a Affilimate. They came across my radar about a year ago and they built one of those tools that the major media companies use for consumers, or not for consumers, but for some of the smaller publishing houses and affiliates. And I was blown away and that takes a lot. I’ve been doing this for 20 years. So they are building something pretty cool and special.

David Vogelpohl (27:14)

So it’s a.

So if you want to get listed, and whether they use that tool or something else, but if you want to get listed on one of these sites, it’s a game, right? It’s your price point, how much in commissions you’re willing to pay, your ability to convert those users, and all of that together results in an amount of money for them. So you might have higher commissions by three times as much, but if you convert less than three times as often, you’ll have a worse deal with somebody paying lower commissions. And so…

Adam Riemer (28:08)

Correct and use, sorry, you said something interesting there which is your price point. Having the lowest price point means lowest commission if you’re not doing flat fee. So having a medium or a competitive price point or being the brand and having really strong branding and a brand presence could cause a similar conversion rate and because you have a higher price point even with an equal commission, if the conversion rate’s the same, you generate a higher EPC for the affiliate.

David Vogelpohl (28:10)

Yeah, go ahead.

Adam Riemer (28:37)

But as a founder and an owner, you have to remember your baby’s not that special and it’s not the prettiest baby out there. So you have to think of it from a consumer standpoint. Does the consumer understand the brand value? And if not, you need to work with your marketing team and your branding team to say, here’s what we could be saying. How do we get the consumers to understand this better? And sometimes it’s to remove the branding and focus on the selling points and the value, which means getting rid of all the fluff and all the buzzwords. That’s something very hard for founders to let go of.

David Vogelpohl (29:08)

Yeah, it’s a good point. Like, “What do you do?” is a pretty simple question that we answer in very complex ways. My last question for you here today is we’ve talked about what running a proper affiliate program looks like. We talked about recruiting, building lists, reaching out.

What when I have an affiliate and they’re part of my program, how do you think about getting them to keep referring customers or to refer more customers? Like how do you think about the management of those relationships?

Adam Riemer (29:43)

I keep notes on every single affiliate inside their affiliate accounts. That way if something ever happens to me or if I stop managing and I have a team member take over, they’ll see exactly what happened and one of those notes is motivators for that partner.

We have some partners that are making 10 and $30 ,000 a month and they don’t care about the money they’re making enough even though a higher commission is always going to be attractive. Sometimes they just want like a nice food treat and that’s when Gold Belly comes in and I’ll ship them something really cool or something fun like there’s one of my favorite gifts to send is the not fried chicken ice cream. It looks like a piece of fried chicken but it’s actually a really good ice cream and the bone inside the chicken drumstick is like a Kit Kat type of

candy. And so things like that. It keeps us in front of them It keeps the goodwill going and then other people are impacted by money. So what you’ll do is you’ll run cash incentives, you’ll run bonuses if you can hit this goal over last year what you did, then we’ll pay you this type of bonus. Some people want recognition and I’ve sent trophies and plaques for them to hang on the wall if they’re a consultant and they— like a divorce lawyer, for example

and they’re sending people in for housing and to get a new house and real estate leads. What we’ll do is we’ll put a top XYZ company partner plaque for them to put on the wall, which builds trust in the brand. And the person may actually start filling it out from their office through their affiliate link. Everyone’s motivated differently and keep track of their motivators cater to those. It’s not a one size fits all, especially in the B2B space.

David Vogelpohl (31:13)

I like it. What a great point to end on. Adam, thank you so much for joining us today. This has been really educational. And as always, I love nerding out with you about affiliate marketing. Of course, of course. If you’d like to learn more about what Adam is up to, you can check him out on LinkedIn or visit, R-I-E-M-E-R is how you spell Riemer. Thanks everyone for listening to the Growth Stage Podcast.

Adam Riemer (31:24)

Thank you for having me, David.

David Vogelpohl (31:41)

If you’d like to learn more about FastSpring, you can check us out at Thanks everybody and have a great day.

David Vogelpohl

David Vogelpohl

David is the CMO of FastSpring. For 25+ years, David Vogelpohl has led teams building elite engines of growth and software for leading brands like WP Engine, Genesis, AWS, Cloudflare, and more.

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