Trials are the gateway to growth for many SaaS and software companies. Understanding the dynamics of those trials is at the heart of optimized trial conversion rates — which helps you achieve product-led growth.
Today, FastSpring is excited to announce our new Trial Reporting Dashboard! It empowers users with real-time, data-driven insights so you can fine tune your trial offerings and achieve your growth and retention goals.
What’s Inside the Trial Reporting Dashboard?
In the trial reporting dashboard, FastSpring users will find an abundance of data to help them understand what is going on with their trial program. From tracking active trials in real time to understanding trial behavior with average days enrolled in trials, drive invaluable insights to shape trial strategy.
Trial Type Highlights
Gain a clear view of trial activations by type, including: trial with a payment method, trial without a payment method, and paid trials. Then use that data to shape the types of trials that your customers want, to drive more initial acquisition and adoption.
Trial Conversions or Cancellations Over Time
Understand exactly how each type of trial performs over time, and measure against other data — such as new product launches, promotions, regions, and more — to see why your users are converting or churning and make changes accordingly.
Apply filters by product, geography, or customer segment to get a clearer picture of the goings-on behind your trial performance. With this data, you’ll be able to optimize your trial approach for different user groups, uncover regional trends, and take your conversions to the next level.
Want to know more about how our trial reporting dashboard works? Take a look at our product documentation for more details.