Introducing FastSpring’s Expanded Apple Pay Features

Braden Steel
Braden Steel • Senior Product Marketing Manager
June 14th, 2024
Estimated read time: 2 minutes, 29 seconds

We are thrilled to announce the expansion of our Apple Pay capabilities, available now to your buyers using FastSpring for purchases on your website or web shop on Safari, Chrome for iOS, and Mac. Tailor-made for businesses selling in-game currencies or in-app items or subscriptions within the Apple ecosystem, this update from FastSpring allows you to offer a seamless, fast, and secure payment option to your customers, enhancing the overall shopping experience and driving more sales through decreased purchase friction and expanded revenue channels.

Unlock Additional Revenue Channels

One of the significant benefits of integrating Apple Pay into your checkout is the potential to unlock additional revenue channels. Currently, Apple Pay is enabled on 78% of all iPhones and saw 100% growth from 2020 to 2022. By enabling Apple Pay, sellers can tap into a vast pool of buyers within the Apple ecosystem who are more likely to complete purchases when this payment option is available.

  • Massive User Base: Apple Pay caters to a large and growing user base that prefers using their mobile devices for purchases, particularly those operating on iOS.
  • Global Expansion: Apple Pay is supported in all countries where the platform is available, broadening your market reach.
  • Increased Sales: With more than 60% of mobile wallet transactions going through Apple Pay, adding it to your checkout can lead to higher conversion rates and fewer abandoned carts.

Reduce Purchase Friction

Another critical advantage is the significant reduction in purchase friction. Apple Pay provides a faster checkout experience by eliminating the need for customers to manually enter payment information and replacing it with two button taps. This convenience is particularly appealing to mobile users, leading to a smoother transaction process.

  • Faster Checkout: Buyers can pay quickly using biometrics or passcodes, making the process swift and hassle-free.
  • Fewer Abandoned Carts: The ease of use translates to fewer steps in the checkout process, which helps reduce cart abandonment rates.
  • Secure Transactions: Apple Pay employs device-specific numbers and unique transaction codes to ensure the security and privacy of each purchase.

How Apple Pay Works

Enabled by default on all FastSpring stores for one-time purchases and subscriptions, Apple Pay will be presented to buyers on Safari, Mac, or Chrome for iOS can select Apple Pay during checkout. Once selected, Apple’s Apple Pay widget appears, allowing customers to authenticate right from their device for a faster, more secure transaction.

An animated gif of someone making a purchase in FastSpring's checkout with Apple Pay.

Get Started with Apple Pay Today

Without any need for implementation, it’s easy to use Apple Pay with FastSpring and start selling your games, apps, subscriptions, and more. To learn more about leveraging Apple Pay to boost your sales, take a look at our documentation.

Apple Pay is just one of the many popular payment methods we make available to ensure that you can convert your customers in the most popular ways in which they want to buy. Ready to take your business to the next level? Contact us today to learn how FastSpring with Apple Pay can transform your payment processing and enhance your customers’ shopping experience.

Braden Steel

Braden Steel

Braden is the Senior Product Marketing Manager for FastSpring. When he's not bringing new products to market, he spends his time writing fantasy novels.

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