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Product Offers

Overview

This article provides an overview of cross-sell and upsell promotions.

Studies suggest that real-time, context-specific product recommendations such as Cross-Sells and Upsells can account for an average of 10 to 30 percent of ecommerce revenues.

  • Cross-Sell - Offers additional products to consumers during checkout.
  • Up-Sell - Offers to replace the product chosen by the consumer with a different (usually higher-priced) product.

Cross-Sells

Configure cross-sell offers on your Web Storefront to give consumers the option to select cross-sell items to add to their cart.

When you offer a Cross-Sell, you can vary the product offer depending on the original product selected by the consumer. You can also incorporate discounts in cross-sell items that are only available when purchased with the original product.

After you set up a Cross-Sell offer, it will appear on your Web Storefronts whenever a consumer selects the associated product

Create a Cross-Sell Offer

  1. From the FastSpring App, select the Products menu and then Products, Bundles, or Subscriptions, depending on the type of product you want to create a cross-sell offer for.
  2. Select the Product, Bundle, or Subscription that will trigger the cross-sell offer when a consumer selects it.
  3. For Products or Subscriptions: In the Related Offers section, select Add New > Add Product Offer. For Bundles: Click the Add Product Offer button at the bottom of the screen.
  4. In the Add Product Offer window, keep the Cross-Sell radio button selected.
  5. In the Display field, enter an optional message to appear along with the Cross-Sell offer. Click the language drop-down menu and enter a translated message in each desired language. 
    • Examples include: "We Also Recommend," "May We Suggest," and "Frequently Bought Together."
  6. The Placement field is only applicable when you offer multiple cross-sell groups for the same product. You can use the Placement field to control the sequence in which the cross-sell groups appear on the Web Storefront. Position 1 will appear at the top, followed by Position 2, and others. 
  7. In the Products field, begin typing the title of the product to appear as a Cross-Sell offer.
    • If you want to offer a discount for the cross-sell item, specify a Product Variation in this field. 
  8. Select the product from the drop-down search results below the field. Repeat for each Cross-Sell you want to offer.
    • If you select the Pre-selected checkbox next to the product, the cross-sell item is automatically added to the cart each time a consumer selects the product you are editing. This increases the order subtotal to include both the product you are editing and the cross-sell product. The consumer must click Remove if they do not want to purchase the cross-sell item.
    • If you want a cross-sell item to only be available as a cross-sell offer, configure the item to be Private instead of Public. You can go into the product's settings to do so. If a consumer removes the first item that triggered the Cross-Sell, the cross-sell product is also removed.
  9. Click Save to complete the process. The finished Cross-Sell appears on the product detail page as shown below. 

Edit Cross-Sell Placement

To control the placement of Cross-Sell offers on your Web Storefront:

  1. Navigate to the Storefronts menu, then select Web Storefronts.
  2. On the Storefront you want to edit, click the Settings button. 
  3. On the left menu, select Promotions. Scroll down to the Product Page section. There, you can choose where you want your Cross-Sells to be positioned.

Recommendations

When you create a Cross-Sell:

  • The driving product and the cross-sell products must be regular products in your Store before you can create a Cross-Sell with them
  • In Popup Storefronts, the optional cart can display up to 10 cross-sell offers via the Popup Storefront Cart. If you create multiple groups of Cross-Sells in the popup cart, only the display text from the first cross-sell group shows. 
  • A cross-sell product should relate to the product that the consumer adds to their order.
  • Cross-sell products are usually more successful when they are less than 50% of the driving product’s price, and if they are offered with inexpensive products. 
  • Avoid Cross-Sells that increase the Order Total by 25% or more
  • Avoid Products that are unfamiliar to the consumer
  • Avoid a large amount of Cross-Sells for one driving product

Upsells

With FastSpring, you can offer Upsells to consumers as a chance for them to alternatively buy a similar, but more expensive, product. When a consumer accepts the Upsell, the upsell product replaces the product they originally selected.

Upsells only appear on Web Storefronts. However, the Store Builder Library lets you control the layout and placements of all products offered on the pages of the website before triggering the Popup Storefront.

Create an Upsell Offer

  1. From the FastSpring App, select the Products menu and then Products, Bundles, or Subscriptions, depending on the type of product you want to create a Upsell for.
  2. Select the Product, Bundle, or Subscription that will trigger the Upsell offer when a consumer selects it.
  3. For Products or Subscriptions: In the Related Offers section, select Add New > Add Product Offer. For Bundles: Click the Add Product Offer button at the bottom of the screen.
  4. In the Add Product Offer popup, select the Upsell radio button.
  5. In the Display field, enter an optional message to appear with the upsell suggestion. Click the language drop-down menu to add translated versions of the message in each desired language.
    • Examples include: "Take Advantage of this Special Offer," "Consider an Upgrade," or "May we Suggest."
  6. Use the Placement field to control the order of the suggestions if you add more than one upsell item from the same product. Position 1 will appear at the top, followed by Position 2 and others. 
  7. In the Products field, begin typing the name of the product that you want to set up as an offer and select it from the auto-suggest list. Repeat for each Upsell you want to offer. 
  8. Click Save. The finished Upsell field appears on the Product Detail page, as shown below. 

Edit Upsell Placement:

To control the placement of Upsell Offers on your Web Storefront:

  1. Navigate to the Storefronts menu, then select Web Storefronts
  2. On the Storefront you want to edit, click the Settings button.
  3. On the left menu, select Promotions. Scroll down to the Product Page section. There, you can choose where you want your Upsells to be positioned.

Recommendations

When you create your Upsell, keep these in mind:

  • The Upsell product should have the same features and branding as the original product, and it should serve as an upgrade.
  • Make sure that the advantages of the Upsell are clear to the consumer.
  • Avoid offering upsell products that increase the order total by more than 25%.
  • Avoid offering a large number of Upsells for a single product.

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