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Reseller Partner Accounts

Classic FastSpring users now manage their Reseller Partners and Reseller Stores from the FastSpring App. Access your Store and Account with the new user interface at

A Reseller Partner is an individual or organization that purchases products from you, the seller, with the intention of reselling them instead of using them.

Seller Capabilities

After FastSpring adds a Reseller Partner Store to your account, you can:

  • Manage reseller partner relationships and the sign-up process.
  • Securely extend a Credit Limit, which enables immediate delivery to the Reseller prior to their payment. This eliminates the approval process required for Purchase Orders and the waiting period for the Reseller. 
  • Provide tracking and reporting to individual Resellers.
  • Adjust product pricing for individual Resellers.

Reseller Capabilities

After your Reseller is approved, they can:

  • Independently manage Orders, Assigned Licenses and Unassigned Licenses.
  • Access products immediately if a Credit Limit is in place.
  • Minimize data entry when placing orders, as most of their information is on file.
  • Allow multiple users to manage the Orders and Fulfillments of a single organization’s partner account. 

Request a Reseller Partner Store

Reseller Stores are temporarily unavailable in the Contextual platform. Until further notice, only sellers using the Classic platform can request a Reseller Partner Store.

To add a Reseller Partner Store to your account, please Contact Support. You will be notified after the Reseller Store has been set up in your account. Then, add existing products, new products, and fulfillments to the Reseller Store.

Access your Reseller Partner Store

  1. Log in to the FastSpring App with your existing credentials. A page appears with your existing Stores. 
  2. Your Reseller Store is marked with a blue reseller tag, as pictured below. Select the Reseller Store to access it’s Dashboard. 
  3. From the Dashboard, you can see all of the features that were available in the previous version in addition to new Reports and Partners features. 


From the left menu of the FastSpring App, select Reports to view automatically-generated reporting on your sales. Utilize the left menu to track sales in categories including:

  • Daily Orders
  • Daily Renewals
  • Daily Average
  • Daily Detail 
  • Coupons
  • Offers
  • Sources 
  • Orders by Country
  • Renewals by Country
  • Returns by Country 
  • Orders by Product 
  • Renewals by Product
  • Exports 
  • Issues 

Set Up a Reseller Store

Reseller Stores are only available to Classic FastSpring users at this time.

After Customer Support accepts your request for a Reseller Store, configure at least one product, fulfillment, and Reseller Partner. After the Reseller Store is set up, add a reseller partner and configure their selling privileges to enable them to sell. See Manage Reseller Partners below for more information.

Add an Existing Product

Add existing products from your Classic Storefront to the Reseller Store. This allows the reseller partner to purchase pre-configured products instead of new products in the Store. Resellers may purchase these products with their Credits or any of your accepted payment methods.

In order to add an existing product to a Reseller Store, the product must be set to Active in your Classic Storefront.
  1. In the FastSpring App, navigate to the Classic Storefront with the products you want to resell.
  2. Click Products and Pages, then select the product.
  3. Under Actions, click Duplicate Product. The Product Naming dialog appears.
  4. In the Product Catalog drop-down, select your Reseller Partner Store.
  5. In the Product Name field, enter a name for internal references.
  6. In the Display Name field, enter a consumer-facing name for the product.
  7. Click Create

Add a New Product

This process creates a new product in the system and associates the product with a URL. After the product is created, you can customize additional settings, including: description, image, fulfillment actions, and discounts and coupons. Utilize the Preview Store to perform tests of the product.

  1. After finalizing the product configuration, set it to Active.
  2. From the Reseller Dashboard, click Products and Pages. A product configuration dialog appears. 
  3. In the Actions dialog, click Create Product. A product configuration dialog appears. 
  4. In the Product Name field, enter an internal-facing name for reference. 
  5. In the Display Name field, enter a consumer-facing name for the product. 
  6. In the Display Price dialog, enter the price of the product in the applicable currencies.
    To enable more currencies, go to Store Settings > Payment Methods.
  7. Optionally, add a consumer-facing Description of the product. 
  8. Select Choose File to upload a Display Image for the product. 
  9. Click Save

Add a Fulfillment 

After you have created a resale product, add a Fulfillment to it. For more information on how fulfillments are generated and distributed, see How Resellers Purchase and Distribute Products.

  1. Select Products on the left menu of the FastSpring App. A list of resale products appears. 
  2. Click the specific product to access its Details Page. 
  3. Next to Fulfillment Actions, click Add
  4. Select the appropriate fulfillment for the product. You can assign multiple fulfillment actions, such as an email with a license or file download.
  5. Repeat this process to apply each additional fulfillment.

Product Prices for Resellers

Each Reseller receives an automatic source associated with them. To create a price for a specific Reseller, edit the Link Source Pricing Conditions.

  1. Select Products on the left menu of the FastSpring App. A list of resale products appears. 
  2. Click the specific product to access its Details Page.
  3. In the Actions dialog, click Edit Price > Create Price. The Create Price dialog displays. 
  4. Select the Price Type
    • Fixed – Apply a standard price for the Reseller. This price will apply no matter the quantity that the Reseller purchases from you. 
    • Quantity – Customize the price in multiple tiers based on the quantity purchased by the Reseller. 
    • Custom Calculation (Advanced) – Input a JavaScript code containing the Currency, Rate, and Tags of the Custom Calculation for the Reseller. An Example JavaScript is:
      if (tags['ABC_CUSTOM_PRODUCT_TAG'] > 0) {
        9.95; // Print the unit price when a tag is present
      } else {
        4.95; // Print the unit price when the tag was not present
  5. In the Price Value field, enter the price of the product for your Reseller Partner. 
  6. Click Create

Manage Reseller Partners

Add a Reseller Partner

Reseller Partners must be added and approved by the seller in order to utilize the Reseller Store. You can add a Partner through the FastSpring app, following the instructions below. This will automatically approve their access. Alternatively, direct a Partner to to sign themselves up. They can begin selling as soon as you manually approve them.

  1. From the Dashboard of the Reseller Store, click Partners. This page manages your Reseller Partners and their accounts.
  2. In the Actions field, click Add Partner. A dialog appears. 
  3. In the Partner section, fill out the information of your Partner’s Reseller Store. The Company is the name of the Store. 
  4. Under Contact Information, provide the Name, Email and Phone Number of the Partner in charge of the Reseller Store. 
  5. Click Create. The Partner will receive an email containing access information.

Reseller Partner Access

Each Reseller will have their own FastSpring App login with access to:

  • Available Products – (called Available Licenses) the products you have added to their Reseller Store
  • Available Credit Usage – the remaining balance of their Credit Limit before they must pay for the purchased products

The Reseller will create Orders for consumers and issue licenses by entering the consumer information (name, company, and email) and send the fulfillment through the FastSpring App.

Add a Credit Limit

In Partner Management, click on the Reseller’s name to access their information. At the top of the page, under Order Settings, select a Credit Limit option:

  • No Credit Limit – Always requires an immediate payment from your Reseller in order for them to receive access to the products. 
  • Delivery occurs without immediate payment until the credit limit has been reached – Resellers may receive products until the Credit Limit (set by the seller) is reached. If they reach their Credit Limit, consumers will not receive fulfillments until they pay off some or all of it. 

If you choose to enable the Credit Limit, enter your desired Credit Limit and click Save. You can adjust this setting in the future. 

Share a Product with your Reseller Partner

In order for your Reseller to see the products from their Dashboard, configure a Link Source Price Condition and assign the price to the Partner Store.

  1. From the Dashboard of the Reseller Store, select Products and Pages. Select the product you want to share with your Reseller to access its Details Page. 
  2. Under Actions, click Edit Price
  3. Under Conditions, click Edit. Select the Link Source Condition radio button, then click Next. The Add Link Source Condition page appears. 
  4. Select the checkbox of each reseller store you want to add the product to. Click Create.