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In the SaaS industry, the checkout experience can make or break a sale. A seamless, localized checkout process is crucial for converting potential customers, especially in global markets. 

Focusing on these three key areas can help your SaaS business win more customers:

FastSpring is a merchant of record that can help you easily grow your business internationally. We provide an all-in-one payment platform for SaaS, software, video game, and other digital product businesses, including VAT and sales tax management, payment localization, and award-winning consumer support. Set up a demo or try it out for yourself.

1. Language: Speaking the Customer’s Language

Language is one of the most critical aspects of checkout localization. A study by CSA Research found that 76% of online shoppers prefer to buy products with information in their own language, and 40% won’t buy from websites in other languages​.

Offering your checkout process in the local language of your customers builds trust and reduces friction. When customers can navigate the checkout in their native language, they are more likely to complete their purchase. 

Localizing the checkout language also helps avoid misunderstandings that could lead to abandoned carts or customer dissatisfaction. Clear communication in the customer’s language ensures that they fully understand the terms of their purchase, the payment options available, and the next steps after the transaction, which leads to more completed sales and less returns or chargebacks.

This is what FastSpring’s language localization looks like in the checkout demo tool.

2. Payment Methods: Offering Preferred Options

Payment preferences vary significantly across different regions. Offering a variety of local payment methods caters to the diverse payments needs of your global customer base. 

For example, while credit cards are popular in the United States, alternative payment methods like PayPal, Pix, KakaoPay, or mobile payments are more common in other parts of the world.

Integrating local payment methods into your checkout process can significantly boost your conversion rates. Research shows that 76% of consumers will abandon a purchase if their preferred payment method is not available​. By offering the payment methods your customers are comfortable with, you reduce barriers to purchase and enhance the overall customer experience.

3. Currency Display: Enhancing Transparency and Trust

Displaying prices in the customer’s local currency is another important component of a localized checkout experience. Customers are more likely to complete a purchase when they see prices in a familiar currency, as it eliminates the need for mental calculations and reduces uncertainty about the final cost. 

Furthermore, showing the local currency at checkout helps build trust by providing transparency in pricing. Customers are reassured that there are no hidden fees or unexpected conversion rates that could increase the total cost. This transparency is key to reducing cart abandonment and improving customer satisfaction.

How FastSpring Can Help Your SaaS Business Go Global

A well-localized checkout process that includes language adaptation, multiple payment methods, and local currency display can dramatically improve your conversion rates and customer satisfaction. By speaking your customers’ language, offering their preferred payment options, and providing transparency in pricing, your SaaS business can build trust, reduce friction, and ultimately win more sales in global markets. 

These small but impactful changes can make a significant difference in your bottom line, turning potential customers into loyal ones.

FastSpring is a merchant of record that can help you easily localize and grow your business internationally. Besides our support for 21+ languages, 23+ currencies, and many of the world’s most popular payment methods, we provide an all-in-one payment platform for SaaS, software, video game, and other digital product businesses — including VAT and sales tax management, payment localization, and award-winning consumer support. 

Set up a demo or try it out for yourself.

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global commerce languages payment methods