Why You Need An Ecommerce Platform To Break Free From The App Store

Matt Loos
By Matt Loos

Estimated read time: 2 minutes, 35 seconds

It’s time to sell your app, but you’ve decided to avoid the App Store. You’ll make more selling it yourself, and you can customize your marketing to be sure that you reach the audience for whom you’ve specifically designed the app. These are just a couple of reasons why you should skip the App Store, but how do you actually turn your dream into reality?

The one advantage of the App Store is that they do all the heavy lifting—they ensure that the app is delivered to the customer after the customer pays.  That might SOUND complicated, but what if we told you that the lifting isn’t all that heavy when you adopt a good ecommerce platform? Let’s discuss the different ways that an ecommerce platform like FastSpring can do to help you break the shackles of the App Store, once and for all.

Payment Processing

If the thought of sifting through the payments from your customers gives you a panic attack, don’t worry. Your ecommerce platform can handle domestic currency as well as VAT (Value-Added Tax, a form of taxation primarily used in the European Union) and currencies from nations around the world. If you’re concerned that the process will be time-consuming, don’t worry; it only takes a few minutes to set up your product within your platform. Before you know it, you’ll be selling your app to appreciative audiences around the world.

Order Fulfillment

It might seem like a big job, fulfilling all of the orders that you hope will pour in once you release your app into the world. That’s where it pays to get a fantastic ecommerce platform. Your platform can ensure that your app is up and ready to go as soon as an order is placed, ensuring that your customer will get everything they need swiftly and efficiently, without any unnecessary lag time.


One potentially daunting part of selling your app on your own is ensuring that your app isn’t pirated. While this process might sound intimidating, an effective ecommerce platform will help you integrate purchasing the licensure within the app. You won’t need to send it to your customers manually, but instead, once they make the leap from the free version to the paid version, the license can be purchased within the app, meaning that customers won’t have to visit your website to obtain the license. This is a great way to ensure that more customers convert from the free app to the paid app—convenience is a huge factor!

Basically, an ecommerce platform can be your best friend when you set out to sell an app independent of the App Store.

If you’re interested in learning more about the process of selling an app independently our two-part webinar series, More Money, More Control: Selling Your App Outside The App Store hosted by author and indie Mac software developer, Christian Tietze and tech marketing exec and technical evangelist, Nick Cavalancia on the topic of selling your app outside the Mac App Store. Attendees will also receive a 20% discount off Christian’s book,  Make Money Outside the Mac App Store!

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